4.9 average· 62 of us so far
Social Media Marketing Guides
Social media marketing guides for coaches, stylists, founders, SaaS, consultants and agencies - what to post, which platforms, and how this week’s work becomes drafts.
2 minutes to first post createdFree for 14 days, no card neededCancel anytime
“Without Magic Marketer, I probably wouldn’t be posting to social media at all.”
“It’s impressive how easy it is to post to social media.”
“It’s easy, simple and I have social content going out everywhere.”
40
Guides, one per kind of work
Platforms
The ones that actually matter here
Sources
Calls, photos, PDFs — not a blank page
Free
Nothing to pay to see it work
Pick the one that sounds like your week
Each guide is social media for that kind of work — what to post, where, and the usual mistakes. The converters live with the free tools.
Roles
How social works when you are the one in the chair
How to Do Social Media Marketing for FoundersFounders already explain the business all week - to customers, investors, the team. Social fails when that explanation has to be rewritten from a blank page at 9pm. It works when the feed is the same conversation, published.Read the guide →How to Do Social Media Marketing for SolopreneursIf you are the business, social cannot be a second business. The week you already had - the call, the photo, the voice note between jobs - is enough. The miss is starting from a blank page after hours.Read the guide →How to Do Social Media Marketing for Business OwnersThe business is busy. The brand is quiet. Owners do not have a strategy problem - they have a week that fills with client work until the feed is the thing that slips. Social has to be a review job, not a production job.Read the guide →How to Do Social Media Marketing for In-House TeamsIn-house social usually fails because one person is expected to invent, design, resize and publish - with brand rules nobody wrote down. It works when drafts arrive in a queue, the kit is locked, and review is a ten-minute job passed between people.Read the guide →How to Do Social Media Marketing for AgenciesAgencies do not have a ideas problem. They have a per-client factory problem - a new kit, a new voice, a new set of sizes, every Monday. Social for agencies works when each client is a kit and a queue, not a blank file.Read the guide →How to Do Social Media Marketing for Virtual Assistants“Can you just do the social” usually means Canva, captions, three logins, and a founder who replies “make it punchier” at 10pm. Social for VAs works when the founder’s week is the source, each client is a kit, and your job is review and schedule - not invention.Read the guide →
Professions
The job you do is the source of the posts
How to Do Social Media Marketing for CoachesThe way you reframe a client on a call is the post. Social for coaches fails when it becomes mindset-Monday templates, and works when the feed sounds like a session.Read the guide →How to Do Social Media Marketing for StylistsPersonal stylists and salons already shoot the work. The edit, the fitting, the client who could not see it until they saw it on - that is the feed. The gap is captions, sizes and a week that actually goes out.Read the guide →How to Do Social Media Marketing for ConsultantsConsultants go quiet between retainers, then wonder why the next one arrived by referral only. The expertise is already leaving the building on calls. Social is that explanation, kept.Read the guide →How to Do Social Media Marketing for Service ProvidersIf you sell a service, the work is already visual or verbal. Social is not a separate creative practice. It is the job, shown - with a caption, a crop, and a week that does not depend on you becoming a creator.Read the guide →
Industries
The sector, the rules, the posts that actually belong
How to Do Social Media Marketing for SaaSSaaS companies are sitting on changelogs, customer calls and support tickets - and still posting “we’re excited to announce”. Social for SaaS works when the feed teaches the product the way a good onboarding call does.Read the guide →How to Do Social Media Marketing for Real Estate Agents and RealtorsAgents and development teams have a listing, an open home and a result every week. All three are posts before anyone writes anything. Social fails when it becomes lifestyle and motivational quotes instead of the work.Read the guide →How to Do Social Media Marketing for NDIS ProvidersNDIS and clinical governance teams sit on the questions the whole sector is asking. Every audit answer is a post - if it can go out without identifying anyone or over-claiming. Social here is education, not testimonials with faces.Read the guide →How to Do Social Media Marketing for Energy BusinessesEnergy founders answer the same three questions on every call. Answered in public, they reach the people still working up to asking. Social here is not a brand campaign. It is the sales call, kept.Read the guide →How to Do Social Media Compliance for APRA, AHPRA and TGAIf you operate in finance, health, or therapeutic goods in Australia, the feed is not a free-for-all. Here is a plain-English map of what usually can go out, what usually cannot, and where Magic Marketer’s compliance presets sit in that loop. Not legal advice.Read the guide →Social Media Marketing for Dentists: What to Post When Nobody Wants to Look at TeethNobody follows a dental practice for the teeth. They follow it because the receptionist is funny, the dentist explained something in plain English once, and the before-and-after was allowed. (Check that last one. Rules apply.) The content is already happening at the chair. It is just not being written down.Read the guide →Social Media Marketing for Law Firms and Lawyers: Posting Without Giving AdviceLaw firms have the best content problem going: every client conversation is a post, and every post is a possible complaint. So most firms post the office Christmas party and a partner promotion, then go quiet until the next one. (The partner promotion post gets eleven likes. Ten are from the firm.) The fix is to post the question, never the answer to a specific person.Read the guide →Social Media Marketing for Construction Companies and ContractorsConstruction has the easiest social media in the world and does the least of it. Every site is a before, a during and an after. Every job has a photo. The problem is not content, it is that the person with the phone is holding a nail gun in the other hand. (We are not suggesting you post from the scaffold. We are suggesting the voice note in the ute.)Read the guide →Social Media Marketing for Restaurants: Beyond the Food PhotoEvery restaurant posts the same photo: the plate, from above, in good light. It works, and it is also what every other restaurant in the suburb posts at the same time on a Friday. The feeds that fill tables post the kitchen, the person on the pass, the special that sold out and the story of why the menu changed. (Also the plate. Keep posting the plate.)Read the guide →Social Media Marketing for Accountants: Being Interesting About TaxAccountants have one advantage over every other profession on social media: everyone has a question for them and nobody wants to pay to ask it. Answer the question in public, in general, and the people who need the paid answer find you. (The other advantage is that nobody expects an accountant to be funny, so the bar is on the floor.)Read the guide →Social Media Marketing for Healthcare, Medical Practices and DoctorsHealthcare social media has two problems. The first is that half of what you could say is restricted. The second is that the other half is so useful nobody is saying it. A GP explaining what a referral actually means, in sixty seconds, would be the most watched thing in the suburb. (It would also be checked against the rules first, which is the boring part this guide covers.)Read the guide →Social Media Marketing for HVAC Companies: Posting When the Phone Is QuietHVAC has a seasonal problem and a social media answer. The phone rings in the first heatwave and the first cold snap, and goes quiet in between. The quiet months are when the posts get made, so that when the heatwave arrives the name people remember is yours. (The other answer is a maintenance plan. Post about that too.)Read the guide →Social Media Marketing for Plumbers: The Job Is the PostPlumbers have a content advantage they never use: every job is a story with a villain. The tree root, the wipe that was not flushable, the DIY job from 1987. People love those stories, they share them, and they remember the plumber who told them when the hot water dies on a Sunday. (Nobody remembers the plumber who posted a logo and a phone number.)Read the guide →Social Media Marketing for Therapists: Visible Without OversharingTherapists are the profession most afraid of social media and the one the internet most needs. The feed is full of people explaining attachment styles who have never sat with a client. The people who have are quiet, because the rules are real and the fear of a boundary slip is bigger than the desire to post. (The fear is reasonable. It is also solvable with three rules and a review step.)Read the guide →Social Media Marketing for Chiropractors: The Rules, Then the PostsChiropractic social media is where the advertising regulators go for practice. Cracking videos, before-and-afters, "cures" in the caption: every one of them has produced a warning letter somewhere. Which is a shame, because a chiropractor explaining why your desk is doing that to your neck is useful, watchable and allowed. (The desk is the villain. Post about the desk.)Read the guide →Social Media Marketing for Financial Services: Useful, Compliant, Not BoringFinancial services has the strictest rules on social media and the best reason to be there: the people who need advice are the ones scrolling at 11pm wondering whether they are behind. Most firms solve the tension by posting nothing. The ones that grow post the explanation, never the promise. (The compliance team still reads every word. That is fine. That is the job.)Read the guide →Social Media Marketing for Insurance Agents: Being the One They CallInsurance is bought twice: once when it is renewed without thinking, and once after something goes wrong and the person realises they have no idea what they are covered for. Social media is for the second moment. The agent who explained, months ago, what "flood" means in a policy is the one who gets the call. (Nobody calls the agent whose last post was a stock photo of a handshake.)Read the guide →Social Media Marketing for Hotels: The Room Is Not the ContentEvery hotel posts the room, the pool and the sunset, and every hotel on the same coast posts the same three. The feeds that drive direct bookings post the breakfast cook, the concierge who knows the best walk, the weather this morning and the thing happening in town this weekend. The room is the product. The place is the content. (Keep posting the sunset. Just not only the sunset.)Read the guide →Social Media Marketing for Architects: Show the Thinking, Not Just the RenderArchitects post the finished building, photographed by a professional, in the one hour of the year the light was perfect. It is beautiful and it is the same post every practice makes. The clients who are worth having want to see the thinking: the sketch, the site constraint, the decision that made the house work. (Also the finished photo. The finished photo is fine. It is just not enough.)Read the guide →Social Media Marketing for Car Dealerships: Sell the Visit, Not the CarDealership social media is mostly a manufacturer's image, a price and an exclamation mark, posted by whoever drew the short straw. The dealerships that get walk-ins post the person who will hand over the keys, the trade-in that came in with 300,000 on the clock, and the honest answer to "should I buy now or wait". (The exclamation mark is optional. We recommend against.)Read the guide →Social Media Marketing for Vets: The Easiest Content in HealthcareVets have the one thing every other healthcare business would kill for: patients that are allowed on camera. A labrador in a cone is content. A kitten on the scales is content. The clinic that posts them, with the plain explanation of what happened and why, is the clinic people drive past two others to reach. (The rules still apply to the humans. The animals are fair game, with the owner's okay.)Read the guide →
Topics
The questions people ask before they buy a tool
AI Social Media Agents: What They Are, What They Can Actually Do, and When You Don’t Need OneEvery tool with a chat box now calls itself an agent, the way every cafe now calls itself a roastery. Most are generators with a scheduler bolted on. Here is what the word actually means, what an AI social media manager or agent can do for a small business right now, what it can’t, and how to decide whether you need one at all.Read the guide →The 10 Best Social Media Scheduling Tools in 2026 (Compared Honestly)Every scheduler on this list will publish a post at 9am on Tuesday. The differences that matter are what they cost once you add a second brand, whether they help you make the post at all, and how much of the tool you will actually use. Ten compared, with the trade-offs spelled out, and the Tuesday 9am post kept as the control group.Read the guide →The Best Time to Post on Social Media: What the Charts Get WrongQuick answer: the best time to post on social media is when your own followers have engaged with your posts before, and that differs by platform and by account. Published charts are averages of other people's audiences; the big three disagree with each other. Use your own history, per platform, and let the scheduler read it.Read the guide →The Best Time to Post on Instagram (For Your Account, Not the Average One)Quick answer: the best time to post on Instagram is the hour your own followers are most active, which Instagram shows you in Insights under your audience. The published charts are averages of other accounts and disagree with each other. Check your own numbers per day, or use a scheduler that reads them for you.Read the guide →The Best Time to Post on Facebook (Your Page, Not the Average Page)Quick answer: the best time to post on Facebook is when your own page's followers are online, which Meta Business Suite shows by hour and day. Published charts are averages of other pages and disagree with each other. Local businesses especially should trust their own numbers, because their audience keeps local hours.Read the guide →The Best Time to Post on TikTok (And Why It Matters Less Than You Think)Quick answer: the best time to post on TikTok is when your own followers are active, which TikTok analytics shows by hour. It matters less on TikTok than on any other platform, because the For You feed surfaces videos over days to people who do not follow you. The video matters more than the hour.Read the guide →The Best Time to Post on LinkedIn (For People Who Post From Their Phone at 7am)Quick answer: the best time to post on LinkedIn is when your own network is at their desks, which for most business audiences means the working day in their time zone, and your post analytics will confirm it. Charts giving a single hour are averages of other networks. Use your own history, or a scheduler that reads it.Read the guide →The Best Time to Post on YouTube (Publish Before Your Audience Arrives)Quick answer: the best time to post on YouTube is shortly before your own viewers are most active, which YouTube Studio shows under audience analytics. Publish ahead of the peak so the video is indexed and recommended when they arrive. Charts giving a single hour are averages of other channels.Read the guide →The Best Time to Post on X (Where Posts Live for About an Hour)Quick answer: the best time to post on X is when your own followers are active, and it matters more on X than most platforms because a post is seen or missed inside its first hour. X gives less audience timing data than others, so your post history is the chart. Use it, or a scheduler that does.Read the guide →
Then do the job
The converters are free tools now
Call to Carousel, Voice Note to Posts, PDF to Carousel and the rest sit with the other free tools. Same source-in, posts-out job — the tools template, not a how-to essay.
Looking for the product pitch?
Guides are how social works. Who it's for is the software.
If you'd rather read why Magic Marketer fits your role — coach, consultant, agency, in-house team — those pages are the product view of the same world.
See who Magic Marketer is for →Questions
Before you pick one
No. A use case is the job you came to do - keep posting while you are booked out, sound like yourself, get the team posting. A guide is social media for a kind of work: coaches, stylists, founders, SaaS. If you know the job you are trying to fix, start with use cases. If you know the kind of work you do, start here.
Pick the guide that sounds like your week, then try it with your own material.
A call recording, a photo, a link, or one sentence typed into a box. Any of them is enough to start.