12 Social Media Content Types, and 48 Post Ideas Inside Them
Twelve types, forty-eight trends, and how a type becomes a post. The job a post does, not the shape it arrives in.
The trend library →Looking for formats instead? →
On this page
The short version
Type versus format
A type is the job the post does. A format is the shape it arrives in. You pick the format. The type is chosen for you.
TYPE
The job the post does
Hot take, confession, listicle, case study. Twelve of them, and a good week spreads across three or four.
TREND
The angle inside the type
“Unpopular opinion: …” is a trend inside hot takes. These move with the feed, so the list gets updated. The trend library →
FORMAT
The shape it arrives in
Carousel, video, story, quote card, static, text. This is the only one you pick. All formats →
Every type, its trends, and a shape it takes
The lines below are the angles as they get used - the braces are where your business, role and numbers go. The thumb is one format that type often lands in, not the only one.
From job to post
How a type becomes a post
You do not pick a type every time. The mix is weighted to your pillars. What you do pick is the shape.
The type is the job
Hot take, case study, FAQ. Twelve jobs, and a week only needs three or four of them.
The trend is the angle
Your source fills the braces. A client call becomes a case study. A rant in a voice note becomes a hot take.
The format is the shape
Carousel, video, story, quote card, graphic, text. Same job, different container. This is the only decision you make.
The post goes out with the rest of the week
A batch mixes teaching, proof and personality rather than five of the same job. You can force a type any time you want one.
Questions
About types and trends
No. Your pillars weight the mix, and the source you hand over decides which trend fits. You can force a type any time you want one.
See the mix with your brand.
Set up once and the types fill themselves from what you already said.