What Are Social Media Content Types?
What a hot take, listicle, case study, confession and FAQ post is — the job a post does, not the shape it arrives in.
The trend library →Looking for formats instead? →
“Without Magic Marketer, I probably wouldn’t be posting to social media at all.”
“It’s impressive how easy it is to post to social media.”
“It’s easy, simple and I have social content going out everywhere.”
12 types
The jobs a post can do
48 trends
Angles inside those types
6 formats
The shapes each one takes
Your mix
Weighted to your pillars
How it fits together
Type, trend, format
Three separate decisions, and you only ever have to make the last one.
TYPE
The job the post does
Hot take, confession, listicle, case study. Twelve of them, and a good week spreads across three or four.
TREND
The angle inside the type
“Unpopular opinion: …” is a trend inside hot takes. These move with the feed, so the list gets updated. The trend library →
FORMAT
The shape it arrives in
Carousel, video, story, quote card, static, text. This is the only one you pick. All formats →
Every type, and its trends
The lines below are the angles as they get used — the braces are where your business, role and numbers go.
How the mix is chosen
You don't pick a type every time
Your pillars set the weighting
The things you want to be known for decide which types come round most often, and which ones stay out.
Your source decides which trend fits
A client call yields case studies and objection-handling. A rant in a voice note yields hot takes. It works with what you hand over.
The week gets a spread, not a repeat
A batch mixes teaching, proof and personality rather than five of the same job — and you can force a type any time you want one.
Questions
About types and trends
No. Your pillars weight the mix, and the source you hand over decides which trend fits. You can force a type any time you want one.
See the mix with your brand.
Set up once and the types fill themselves from what you already said.