Automate social content marketing
The week fails when Monday opens on nothing. The posts have to exist before you sit down, and nothing should go out until you say so.
On this page
14 days
Free trial. No card.
8 formats
Carousel, video, story, quote card and the rest
9 channels
LinkedIn through to Google Business
You approve
Nothing publishes without you
The short answer
How do you automate social content marketing?
Automate the making and the lining up, and keep the yes. Magic Marketer® drafts a week of social posts from your brand and a source you give it, then holds them for review. Approved posts can publish to the channels you have connected. Nothing goes out because a timer decided it should.
The definition
What automating social content marketing means
Most tools that say automation mean a queue. You already made the posts. The tool publishes them later. That is useful, and it assumes the posts exist.
Social content marketing is the posts. Automating it means the week gets drafted, checked against your rules, and lined up. You still approve. Then it can go out.
The empty week is the part that never gets automated by a scheduler. (The queue will wait forever. It is very patient.)
What this is not
- A timer on an empty calendar
- Posts that go out with nobody looking
- Auto-comments, auto-DMs, or follow-and-unfollow
- A week of generic lines with your logo on them
The point
Automation here is production and publishing after a yes. The yes stays with a person.
Why it matters
Why the week keeps depending on you remembering
You know you should post. The knowing is not the system. Monday arrives, the box is empty, and client work wins. Again.
The queue is the small part
Publishing later is easy once a post exists. The week fails earlier, when nothing has been made.
Memory is a bad scheduler
“I will post this afternoon” loses to the diary. A draft that is already there does not need you to remember to start.
Channels multiply the job
Each network wants its own shape. Doing that by hand every week is why automation starts to sound attractive, and why a resize is not it.
Unattended posting is the wrong automation
Accounts get into trouble when a tool talks to people for you. Making the posts and waiting for approval is the safe version.
“I don’t have time for social media” is usually code for “I don’t have a system.” The empty week is that missing system, sitting in the calendar where the posts should be.
The usual fixes
Why most social automation does not touch the posts
The tools are fine at the queue. The queue is empty. That is the whole complaint.
What people try
- Scheduling software with nothing in it
- A content plan and no posts
- Automation that posts, comments or messages without you
- A week that still starts from a blank box
What it actually needs
- Posts drafted before you sit down
- Your voice and your rules on those drafts
- A review, then a schedule
- Channels you chose, captions that can differ
Not a timer on an empty queue. Not a blank Monday. The batch, ready to review, on the schedule you set.
In practice
How it runs without you starting from zero
You set the brand once. After that, the work is the review.
01
Set the brand
Voice, guardrails, channels, how often you want to post. This is the brief the drafts follow.
02
A batch arrives
Autopilot can bring a fresh set daily, weekly, or monthly, at the time you choose. You can also start one from a voice note, a link or a sentence.
03
You approve
Edit the line that is wrong. Leave the rest. Nothing in the batch publishes while it is still a draft.
04
The yes gets a time
Publish now, pick a time, or use a time from your own history where you have it. The calendar fills with posts you have seen.
The source
What is automated, and what is not
The draft is automated. The check against your guardrails is automated. The lining up, after you approve, is automated.
The decision is not. A post you have not seen does not go out. Comments and DMs are not sent for you. That kind of automation is how accounts get restricted.
If you already have a person making the posts, and you only need a queue, a plain scheduler is enough. This is for the week where the posts are the missing part.
Each tool is one source in, posts out. Any one of these is enough to start this job.
A real week
“I highly recommend Magic Marketer® to anyone who recognizes their marketing blind spot.”
Nic Jacobson
Necto
Read Nic Jacobson's full story →
Usual versus a system
How it usually goes, and what changes
BEFORE
How it usually goes
- A scheduler with an empty queue
- Posting that depends on remembering to start
- The week going quiet the moment client work fills up
AFTER
What changes
- A fresh batch arrives for review
- Approved posts line up across the week
- Publishing waits for a yes
With Magic Marketer®
What is doing the work
Autopilot prepares a fresh batch from your brand. Create does the same from a source you bring. Both land as drafts. Scheduling publishes the ones you approve, including a time based on your own account where history exists.
Trial is 14 days, unlimited creations and exports, no card. Publishing to connected channels needs a paid plan.
Who it is for
A good fit, and a bad one
A good fit
- The calendar is empty because the posts never get made
- You can review a batch once it exists
- You want the week to keep moving when you are busy
Not this, if
- You want posts, comments or messages to go out with no review
- You already have finished posts and only need a queue
- You have not decided what you do. A system will not invent the position.
If the queue is empty, the automation you need is the making.
Questions
Common questions
The drafting of a week of social posts, the check against your rules, and the publishing of posts you have approved. It does not comment, message or follow anyone for you.
Other use cases
These usually come up together
What they post
Content Nic made with Magic Marketer®
Recent posts from the feed that followed the workshop.
Put a week in the queue before you need it.
See a batch before you decide. Fourteen days, no card.
If you only need a timer for posts you already have, a plain scheduler is the smaller tool.