LinkedIn Profile Scorecard
Answer 10 yes/no questions about your LinkedIn profile and get an instant score with personalised quick wins.
The ten checks
What the scorecard measures
Most LinkedIn profiles are not bad. They are just built like a CV — a record of where someone has worked — when the job of the profile is to convince a stranger you are the person to call. Those are different documents, and the gap between them is where the inbound goes missing.
The scorecard walks the profile the way a prospective client does: the photo and headline that appear before they click, the banner and About section that decide whether they keep reading, the Featured section and recommendations they check for proof, and the activity feed that tells them whether you are still here. Ten checks, ten points each, out of 100.
- 01
Profile Photo
A headshot that reads as a person, not a placeholder
A current, well-lit photo of your face, cropped from the shoulders up, taking about 60% of the frame. Logos, group shots, and photos more than a couple of years old all cost you the same thing: a visitor who cannot place who they are dealing with.
The check: Do you have a professional headshot — not a selfie, old photo, or corporate logo?
- 02
Headline
A headline that names your audience and their outcome
Your headline is the line that follows you into every feed, search result, and connection request. A job title tells a reader what you are called; it does not tell them who you help or what changes when they hire you. The version that earns inbound carries your role and company, a credibility marker, and the one thing you want to be the go-to resource for.
The check: Does your LinkedIn headline describe WHO you help and WHAT outcome they get (not just your job title)?
- 03
Banner
A banner doing positioning work
The default blue gradient is the largest piece of unused space on your profile. A banner that works states who you serve, the proof you carry, or the offer you want remembered — not a stock skyline.
The check: Do you have a custom banner image (not the default blue background)?
- 04
About Section
An About section long enough to be convincing
Under 150 words, there is not enough for a visitor to decide you are the right person to talk to. The strongest Abouts open with a hook rather than "I am", break into short scannable paragraphs, and carry specifics — numbers, client names, scope — instead of adjectives.
The check: Is your About section longer than 150 words?
- 05
About Section
An About section that ends with a next step
Readers who finish your About are the warmest traffic your profile gets. If the last line does not tell them how to work with you — book a call, send a message, download the thing — they close the tab and you never hear about it.
The check: Does your About section include a clear call to action (e.g. how to work with you, book a call, etc.)?
- 06
Content Activity
Recent activity, so the profile does not read as abandoned
Your activity feed is the first thing a serious prospect checks after your About. Silence for a fortnight reads as inactive to a visitor and reduces your reach with the algorithm at the same time.
The check: Have you posted on LinkedIn in the last 14 days?
- 07
Consistency
A weekly rhythm rather than a burst
One post a week, sustained, beats ten posts in a fortnight followed by two months of nothing. Consistency is what compounds — it is also the part almost everybody drops first, because writing the posts is the work.
The check: Do you post at least once per week on average?
- 08
Featured Section
A Featured section that shows your best work
Featured sits high on the profile and is checked before most visitors scroll. Empty, it wastes the position. Pin the posts, case studies, lead magnets, or press you would want a prospective client to read first.
The check: Do you have content in your LinkedIn Featured section (posts, links, media, or documents)?
- 09
Social Proof
Recommendations as your review section
Three or more written recommendations is the point at which social proof stops looking like a favour from a colleague and starts looking like a track record. Ask the clients whose results you would happily quote.
The check: Do you have 3 or more written recommendations from clients or colleagues?
- 10
Engagement
Engagement that signals the content is landing
Consistently fewer than five reactions or comments usually means the hook is the problem, not the audience or the frequency. Posts with a clear point of view get saved and shared; status updates get scrolled past.
The check: Do your posts typically receive 5 or more likes or comments on average?
How to read your score
Every check is worth the same ten points, so the score tells you how much of the profile is doing its job — not how impressive your career is.
The fundamentals are all in place. What is left is the last 20% — the difference between a profile that looks credible and one a visitor cannot ignore.
Nothing is obviously broken, but several checks are still open and each one is quietly costing you conversations.
People can find you, and then nothing happens. Usually the positioning is missing rather than the profile.
The profile is working against you. Most of the gap is in the headline, the About section, and posting at all.
LinkedIn Profile Scorecard FAQ
How is the LinkedIn profile score calculated?
Ten yes/no checks, ten points each, for a score out of 100. The checks cover your photo, headline, banner, About section, Featured section, recommendations, recent activity, posting consistency, and engagement. Answer honestly — a score that flatters you is not useful.
Is the LinkedIn Profile Scorecard free?
Yes. The scorecard is completely free and there is no card or account required. You enter your name and email to see your score and quick wins, and we send you a copy of the results.
Do I need to connect my LinkedIn account?
No. Nothing is connected and no password is needed. You answer ten questions about your own profile, which takes about three minutes — it helps to have your profile open in another tab.
What is a good LinkedIn profile score?
Anything at 80 or above means the fundamentals are all in place. Most people who run this for the first time land between 40 and 70, usually losing points on the headline, the About section, and posting consistency.
What should I fix first?
Your headline and your About section, in that order. They are the two things every visitor reads, they show up in LinkedIn search, and they are the fastest to change. Your results page ranks your three biggest quick wins for you.
How often should I re-run the scorecard?
Every quarter is enough for the profile itself, since headlines and About sections do not need constant rewriting. The activity, consistency, and engagement checks move faster, so re-run it after a month of posting to see the difference.
Can Magic Marketer® write my profile for me?
Yes. Magic Marketer® generates an optimised headline, About section, and role descriptions — plus bios for your other channels — from your real material, ready to paste straight into LinkedIn. It also keeps you posting consistently, which is what the activity and engagement checks measure.
Like this tool? You'll like Magic Marketer® more.
Magic Marketer® handles the whole social content job - not just one piece of it.
Takes minutes to get set up. No card needed.