What Are Social Media Content Formats?
What a carousel post, short-form video, story, quote card, static image, text post and thread is, and when to use each one.
4 carousels · 7 single posts · 2 stories — every one filled in your voice
Carousels
Multi-slide posts that get saved
Demo layouts of the four carousel shapes. The line on each cover is the post.
Single posts
One idea, one graphic
Quote cards
The line you keep repeating.
Said it on the call. Post it.
In your words, not a script.
Feed graphics
One idea. One graphic.
The point, in one frame.
What you would have said.
The fact, without the essay.
Stories
Vertical and tappable
Full-screen stories that tease the post and drive the tap through to it.
Tap through to the post.
Today, in one frame.
Text formats
Posts that read like you wrote them
Long-form, short-form and threads, drafted in your voice, ready to edit and publish.
One idea, written the way you say it.
Long-form text
The point, in one screen.
Short-form text
The thought, kept moving.
Threads
Your choice of look
Same message, two ways
Every post comes in a clean designed version and a version built on your own photo. Flip between them.
The line you keep repeating.
Quote card · designed
The cover line of the carousel.
Carousel cover · designed
Tap through to the post.
Story · designed
Browse by format
Every shape, in more detail
Not the same as a type
Format is the shape. Type is the job.
A hot take can be a carousel or a text post. A case study can be slides or a clip. You pick the format; the type is chosen from your material.
All content types →FAQs
Formats, answered
A format is the shape — carousel, story, video, quote card, static image, text. A content type is the job the post does — hot take, listicle, case study. You pick the format; the type is chosen from your material.
Start from a format, not a blank page.
Pick a format, talk like you always do, and Magic Marketer® fills it in your voice — free to try.