What Are Social Media Content Formats?
What a carousel post, short-form video, story, quote card, static image and text post is — and when to use each one.
4 carousels · 7 single posts · 2 stories — every one filled in your voice
“Without Magic Marketer, I probably wouldn’t be posting to social media at all.”
“It’s impressive how easy it is to post to social media.”
“It’s easy, simple and I have social content going out everywhere.”
Carousels
Multi-slide posts that get saved
Four ways to shape the same conversation. Click one to flip through all its slides.
Single posts
One idea, one graphic
Quote cards
Feed graphics
Stories
Vertical and tappable
Full-screen stories that tease the post and drive the tap through to it.
Text formats
Posts that read like you wrote them
Long-form, short-form and threads — drafted in your voice, ready to edit and publish.
Long-form text
LinkedIn-length posts that unpack one idea without sounding like a newsletter.
Short-form text
Tight captions and feed posts for when the point needs one screen, not five.
Threads
Multi-post threads that keep a thought moving without losing the thread.
Your choice of look
Same message, two ways
Every post comes in a clean designed version and a version built on your own photo. Flip between them.
Quote card · designed
Carousel cover · designed
Story · designed
Browse by format
Every shape, in more detail
Not the same as a type
Format is the shape. Type is the job.
A hot take can be a carousel or a text post. A case study can be slides or a clip. You pick the format; the type is chosen from your material.
All content types →FAQs
Formats, answered
A format is the shape — carousel, story, video, quote card, static image, text. A content type is the job the post does — hot take, listicle, case study. You pick the format; the type is chosen from your material.
Start from a format, not a blank page.
Pick a format, talk like you always do, and Magic Marketer fills it in your voice — free to try.