How to Do Social Media Marketing for Founders
Founders already explain the business all week - to customers, investors, the team. Social fails when that explanation has to be rewritten from a blank page at 9pm. It works when the feed is the same conversation, published.
“Without Magic Marketer, I probably wouldn’t be posting to social media at all.”
“It’s impressive how easy it is to post to social media.”
“It’s easy, simple and I have social content going out everywhere.”
What to post
The posts that belong in this feed
Not a content calendar of invented themes. The work already produces these.
The decision you just made
Why you killed the feature, raised the price, said no. People hire judgement.
The question on every sales call
Answer it once, in public. That is inbound.
The thing that broke this week
A confession with the fix. Not a humblebrag.
The customer sentence you keep hearing
Their words, as a quote or a carousel. Proof without a case-study PDF.
Where it comes from
You already have the source
The sales or product call
The clearest version of the pitch is the one you gave at 11am, not the one you type at night.
A two-minute memo after the meeting
What you would have posted. Record it before the next call wipes it.
The changelog, the deck, the memo
Internal writing is already copy. Social is a reshape, not a new draft.
Platforms
Where this kind of work actually shows up
Where founders are expected to have a point of view. Long posts from the week you already had.
X / Threads
For the short version of the same take. A thread is the workshop outline, not a new idea.
Only if your customer is there. Do not run a second personality to fill a grid.
Cadence
How often is enough
LinkedIn two to four times a week is a founder cadence. Daily is a content job. If you cannot review a batch on Friday, the cadence is too high.
Usual mistakes
What this feed gets wrong
Outsourcing the voice
A ghostwriter who has never been on the call will sound like every other founder on the platform.
Announcing instead of explaining
“We’re excited to share” is not a post. The reason you built it is.
Treating social as a brand channel only
People follow you. The company page can repeat you; it cannot replace you.
From this world
“I highly recommend Magic Marketer to anyone who recognizes their marketing blind spot.”
Nic Jacobson
Necto
Tools that do this
Turn this week’s source into posts
Free to start. Same job as Magic Marketer, without the brand kit.
Questions
LinkedIn if you sell to businesses. Instagram if your customer is there and you will actually post. One channel done beats two performed.
Other guides
All guides →See what a week of your material becomes.
A recording, a photo, a link, or one sentence. Review the drafts. Publish when they are yours.
Takes minutes to get set up. No card needed.