How to Do Social Media Marketing for In-House Teams
In-house social usually fails because one person is expected to invent, design, resize and publish - with brand rules nobody wrote down. It works when drafts arrive in a queue, the kit is locked, and review is a ten-minute job passed between people.
“Without Magic Marketer, I probably wouldn’t be posting to social media at all.”
“It’s impressive how easy it is to post to social media.”
“It’s easy, simple and I have social content going out everywhere.”
What to post
The posts that belong in this feed
Not a content calendar of invented themes. The work already produces these.
What the business actually did this week
A ship, a customer, a hire, a point of view. Not a generic motivational Monday.
The same story, per channel
A carousel on LinkedIn, a story on Instagram, a shorter caption on Facebook. One source.
Proof the brand already has
Case studies, testimonials, product shots. Sitting in a Drive folder is not a content strategy.
Where it comes from
You already have the source
Recordings of the people who know
Subject-matter experts will not write a post. They will talk for five minutes.
The deck from the launch
Rebuild it for a phone. Do not post the 16:9 export.
The approved PDF, the case, the blog
Existing assets. Social is a reshape with brand locked.
Platforms
Where this kind of work actually shows up
The channels you already have to feed
LinkedIn, Instagram, Facebook, a newsletter. The problem is not more channels. It is the same source written per channel.
Internal comms as a source
The all-hands, the launch deck, the CEO memo. That is the week, if someone captures it.
Cadence
How often is enough
A weekly batch, reviewed on a named day, scheduled. Ad hoc “can you just put something up” is how quality and voice fall apart.
Usual mistakes
What this feed gets wrong
One person as the bottleneck
If only one person can write and design, holidays kill the channel. A queue with a kit is the fix.
Brand guidelines as a PDF nobody uses
If the tool does not enforce type, colour and banned phrases, the feed will drift.
Measuring activity, not a queue
A busy designer is not a posting system. Drafts waiting for approval is.
From this world
“We love the software, we can't get enough of it.”
Marce Osorio
Gambit Development Group
Tools that do this
Turn this week’s source into posts
Free to start. Same job as Magic Marketer, without the brand kit.
Questions
A weekly batch from sources the business already produced, brand locked, reviewed by whoever owns the channel. Not a blank page assigned to whoever is free.
Other guides
All guides →See what a week of your material becomes.
A recording, a photo, a link, or one sentence. Review the drafts. Publish when they are yours.
Takes minutes to get set up. No card needed.