Social Media Insights
Monthly roundups of what's actually getting posted and seen — which platforms pull the views, how follower growth is moving, and the patterns showing up across LinkedIn, Instagram, TikTok and more.
Latest report
September 2026
Posts published
-8.6% vs August
Views per post
+62.1% vs August
Impressions
+2.4% vs August
Net new followers
+33.2% vs August
What we're seeing
9% fewer posts, more reach
254 customer posts against 278 in August. Impressions rose 2.4% and views rose 48.1%, so views per post were up 62.1%.
Text only posts more than halved
From 36 to 17. Most of the per-post lift is that weak format dropping out, not individual posts getting better.
On Facebook, a reel was worth five static posts
Median 225 impressions for a reel against 42 for a static image, on the platform where customers posted the most statics.