How to Do Social Media Marketing for Consultants
Consultants go quiet between retainers, then wonder why the next one arrived by referral only. The expertise is already leaving the building on calls. Social is that explanation, kept.
“Without Magic Marketer, I probably wouldn’t be posting to social media at all.”
“It’s impressive how easy it is to post to social media.”
“It’s easy, simple and I have social content going out everywhere.”
What to post
The posts that belong in this feed
Not a content calendar of invented themes. The work already produces these.
The framework you keep drawing on the whiteboard
That is a carousel. The order you already teach it in.
The mistake you see in every engagement
A hot take with the fix. Vague “leadership” posts do not get you hired.
The result, without the confidential bits
A case study carousel. Situation and number. Names optional.
The question you wish they had asked earlier
That is the post that creates inbound from people not ready to call yet.
Where it comes from
You already have the source
The workshop or working session
The teaching order is already there. A thread or a carousel is a reshape.
The transcript of the call
Your phrasing on the engagement is better than the version you would write for LinkedIn.
The PDF you sent the client
Rebuild it for a phone. Do not screenshot landscape slides into the feed.
Platforms
Where this kind of work actually shows up
The default. Long posts from the engagement, a carousel from the workshop, a document post from the PDF you already wrote.
A newsletter
If you have one, it is a second source, not a different opinion. The issue becomes the week’s posts.
Optional. Only if your buyer is there. Do not build a lifestyle grid to look busy.
Cadence
How often is enough
LinkedIn two to four times a week between engagements is the job. During a heavy retainer, a voice note after the session is enough to keep the lights on.
Usual mistakes
What this feed gets wrong
Going dark for three months
The algorithm is not the problem. Silence is. A quiet quarter is a pipeline gap six months later.
Thought-leadership with no scar tissue
If it could be an industry report, it will not get you the call. Say what you actually see.
Posting the slide deck as-is
Desktop slides in the feed are unreadable. Rebuild for 4:5 or do not post them.
From this world
“I never thought I would say this, but I actually enjoy doing social media now!”
Natalie Hewitt
Practical Clinical Governance
Tools that do this
Turn this week’s source into posts
Free to start. Same job as Magic Marketer, without the brand kit.
Questions
The frameworks, mistakes and questions from the work - rewritten for the feed, with client detail stripped. Not a recycled Harvard-Business-Review take.
Other guides
All guides →See what a week of your material becomes.
A recording, a photo, a link, or one sentence. Review the drafts. Publish when they are yours.
Takes minutes to get set up. No card needed.