Product Updates
Every product update to Magic Marketer App — new features, improvements, and fixes. Each entry includes a video walkthrough.
July 2026
Five new regulatory framework presets under Brand → Compliance & claims for care and health providers in Australia
July 2026
Two new regulatory framework presets under Brand → Compliance & claims: CPA (CPA Australia) and IIA (Institute of Internal Auditors Australia)
July 2026
Three organisation roles when you invite someone under Settings → Team: Admin, Creator, and Collaborator
July 2026
New Lead magnets section on Brand (after Content pillars) — card UI for PDFs, interactive tools, webinars, checklists, and signups
July 2026
Under Schedule on Create and draft review, choose Best-performing time — queues at your next top engagement window from Analytics
July 2026
Create folders in Library to organise photos, videos, and PDFs
July 2026
New Marketing day setting in Settings → Notifications — pick any day of the week for when weekly drafts are created
July 2026
Three new regulatory framework presets under Brand → Compliance & claims: FBAA (finance brokers), MFAA (mortgage & finance broking), and ACCC (Australian Consumer Law / advertising)
July 2026
New comment and DM notification emails — get a nudge when someone engages with your posts or sends you a message, with a link straight to your Magic Marketer App inbox (no channel names, just one place to reply)
July 2026
New Guardrails section on the Brand page (between Tone of voice and Compliance & claims) — set your brand's own creative and copy rules
July 2026
New Compliance & claims section on the Brand page — pick a regulatory framework and set the rules every draft must clear
June 2026
New Create hub — choose Write a post, Record a conversation, or Footage & media (coming soon) as your starting point
June 2026
Per-platform caption adaptation on publish — write once in your natural LinkedIn voice and Magic Marketer App shapes the copy for each destination: threads for Twitter/X and Threads, stripped links and sign-offs for Instagram, full text for LinkedIn and Facebook
June 2026
Create Post now opens with a Trigger step instead of jumping straight into prompts — pick why you're posting today before the generator writes a word
June 2026
On the last day of each month, eligible users receive a short email recap: posts created in the last 30 days, days you posted in that period, and days posted all time
June 2026
Regenerate channel bios on Settings → Company → Channels now pulls from the company brand profile and content pillars — not just the website scrape
June 2026
New Settings → You → Notifications tab — choose exactly which emails you receive from Magic Marketer App
June 2026
New Content Pillars sub-tab under You (everyone) and Company (admins) in Settings — name the recurring themes your posts rotate through, each with a short description the generator reads
June 2026
New dedicated post review page — drafts no longer open inside the Create Post wizard. Click Review on the dashboard, open a draft from the calendar, or follow the link in your Monday email and you land on a focused review screen where you can edit, publish, schedule, or discard without walking through Prompt → Creative → Copy → Channels
May 2026
New "Profile" sub-tab under You (everyone) and Company (admins on team plans) in Settings — a place to assemble who you, or your company, actually is, in plain English
May 2026
New Library tab in the navbar (above Inbox) — a single home for every photo and video you upload, with drag-and-drop multi-file upload right from the Library page
April 2026
Organisations are now first-class accounts — each company has its own brand voice, target audience, posting cadence and connected social channels, separate from any individual's
April 2026
Magic Marketer App now auto-generates a week of draft posts every Monday at 6am, tuned to your posting cadence (2 drafts for a 2/week cadence, 5 for a 5/week cadence, etc.)
April 2026
New "posting cadence" setting lets you choose how many days a week you want to post (1–7) — pick during onboarding or change anytime in Settings → Objective
April 2026
Posting streak now tracks unique days posted instead of total post count — a more meaningful measure of consistency
April 2026
Smart streak reminders sent via email when you stop posting — a nudge before your streak breaks, a prompt to restart, and a check-in after a week
April 2026
Voice feedback now supports Target Audience personas and Channel Profile generators in Settings (not just Create Post captions)
April 2026
Dashboard create-post card now lets you toggle through prompt ideas directly beside the prompt counter
April 2026
Generate optimised profile copy for LinkedIn, Instagram, Facebook, Twitter/X, TikTok, YouTube, Threads and Google Business — tailored to each platform's format and character limits
March 2026
AI now generates three distinct target audience personas per user — decision-makers, buyers and influencers
March 2026
Creative matching intelligence is upgraded
February 2026
Patches for known bugs
December 2025
Create Custom Campaigns with Your Own Flavour and Style
September 2025
A Smoother, Smarter UI
July 2025
Initial release with campaign generation