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Karmyn RobertsMichelle SmithJohanna PrestonStephanie Allure
4.9 average· 62 of us so far

Changelog

Every new feature, improvement and fix shipped to Magic Marketer®, newest first. Each release comes with a short video walkthrough so you can see what changed in the app: brand setup, drafts, editors, publishing and integrations, before you open it.

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Nic J. · Necto
“Without Magic Marketer®, I probably wouldn’t be posting to social media at all.” Nic J. · Necto
V5.1

October 2026

Minor Release

A drag-and-drop social media calendar you can see at a glance

Drag a scheduled post to another day in week or month view. It keeps its time of day

A drag-and-drop social media calendar you can see at a glance
  • Drag a scheduled post to another day in week or month view. It keeps its time of day
  • Every post on the calendar has a “…” menu: Duplicate and Delete, plus Reschedule… on scheduled posts
  • On your phone, each day's posts show as visual cards with the creative, the time and the channels
Read full release: A drag-and-drop social media calendar you can see at a glance →
V5.0

October 2026

Major Release

Create Any Social Content Format Fast with our new Content Formats feature

Give Magic Marketer® one thing you've already made and get back six formats, each sized and written for where it's going

V5.0 walkthrough
  • Give Magic Marketer® one thing you've already made and get back six formats, each sized and written for where it's going
  • Start from an upload, a recording, a transcript or a link
  • Six formats: short-form video, carousels, quote images, short-form text, long-form text and threads
Read full release: Create Any Social Content Format Fast with our new Content Formats feature →
V4.24

July 2026

Minor Release

More compliance frameworks — NDIS, Aged Care, NSQHS, NSQPCH, and RACGP

Five new regulatory framework presets under Brand → Compliance & claims for care and health providers in Australia

  • Five new regulatory framework presets under Brand → Compliance & claims for care and health providers in Australia
  • NDIS Practice Standards & Quality Indicators
  • Strengthened Aged Care Quality Standards
V4.23

July 2026

Minor Release

More compliance frameworks — CPA and IIA

Two new regulatory framework presets under Brand → Compliance & claims: CPA (CPA Australia) and IIA (Institute of Internal Auditors Australia)

  • Two new regulatory framework presets under Brand → Compliance & claims: CPA (CPA Australia) and IIA (Institute of Internal Auditors Australia)
  • Each seeds restricted claims and required disclaimers you can edit, alongside existing TGA, APRA, AHPRA, FBAA, MFAA, and ACCC presets
V4.18

July 2026

Minor Release

Lead magnets on Brand — with opt-in URLs

New Lead magnets section on Brand (after Content pillars) — card UI for PDFs, interactive tools, webinars, checklists, and signups

  • New Lead magnets section on Brand (after Content pillars)
  • Each magnet has an opt-in URL
  • Pair magnets with a content pillar, pause auto-mention per magnet, and caption generation includes the exact URL in soft CTAs
V4.17

July 2026

Minor Release

Schedule at your best-performing time

Under Schedule on Create and draft review, choose Best-performing time — queues at your next top engagement window from Analytics

  • Under Schedule on Create and draft review, choose Best-performing time
  • Pick times manually still available when you want an exact date and time
  • Already-scheduled posts can refill the datetime with Use next best time
V4.16

July 2026

Minor Release

Library folders and creative context

Create folders in Library to organise photos, videos, and PDFs

V4.16 walkthrough
  • Create folders in Library to organise photos, videos, and PDFs
  • Add context notes and quick tags on upload or later
  • Move selected items between folders, and see context/folder badges on every asset
V4.15

July 2026

Minor Release

Choose your marketing day — weekly drafts on your schedule

New Marketing day setting in Settings → Notifications — pick any day of the week for when weekly drafts are created

V4.15 walkthrough
  • New Marketing day setting in Settings → Notifications
  • Your drafts-ready email (if opted in) now fires on that same day, so creation and notification stay aligned
  • Calendar auto-drafts for upcoming appearances also respect your marketing day
V4.14

July 2026

Minor Release

More compliance frameworks — FBAA, MFAA, and ACCC

Three new regulatory framework presets under Brand → Compliance & claims: FBAA (finance brokers), MFAA (mortgage & finance broking), and ACCC (Australian Consumer Law / advertising)

V4.14 walkthrough
  • Three new regulatory framework presets under Brand → Compliance & claims: FBAA (finance brokers), MFAA (mortgage & finance broking), and ACCC (Australian Consumer Law / advertising)
  • Each seeds restricted claims and required disclaimers you can edit, alongside existing TGA, APRA, and AHPRA presets
  • Built for Australian brokers and advertisers who need consumer-law and association-aligned marketing checks before publish
V4.13

July 2026

Minor Release

Inbox notification emails — never miss a comment or DM

New comment and DM notification emails — get a nudge when someone engages with your posts or sends you a message, with a link straight to your Magic Marketer® inbox (no channel names, just one place to reply)

V4.13 walkthrough
  • New comment and DM notification emails
  • Batched by design
  • Encouraging copy that celebrates engagement
V4.12

July 2026

Minor Release

Guardrails — your brand's rules, checked before compliance

New Guardrails section on the Brand page (between Tone of voice and Compliance & claims) — set your brand's own creative and copy rules

V4.12 walkthrough
  • New Guardrails section on the Brand page (between Tone of voice and Compliance & claims)
  • Creative rules cover imagery, format, and design; copy rules cover hashtags, CTAs, banned words, and tone
  • Guardrails run right after a draft is written and before the compliance check, so every post clears your own standards first
Read full release: Guardrails — your brand's rules, checked before compliance →
V4.11

July 2026

Minor Release

Compliance & claims — checked on every draft

New Compliance & claims section on the Brand page — pick a regulatory framework and set the rules every draft must clear

V4.11 walkthrough
  • New Compliance & claims section on the Brand page
  • Framework presets for TGA (therapeutic goods), APRA (financial services), and AHPRA (registered health practitioners)
  • Add custom restricted claims and required disclaimers in plain language on top of any framework
Read full release: Compliance & claims — checked on every draft →
V4.10

June 2026

Minor Release

Create from recordings — turn conversations into posts

New Create hub — choose Write a post, Record a conversation, or Footage & media (coming soon) as your starting point

V4.10 walkthrough
  • New Create hub
  • Record live in the browser, upload audio from a call or podcast, or paste an existing transcript
  • Automatic transcription for uploaded and live recordings, with a progress state while longer files process
Read full release: Create from recordings — turn conversations into posts →
V4.9

June 2026

Minor Release

Content conversion automation — one caption, every channel

Per-platform caption adaptation on publish — write once in your natural LinkedIn voice and Magic Marketer® shapes the copy for each destination: threads for Twitter/X and Threads, stripped links and sign-offs for Instagram, full text for LinkedIn and Facebook

  • Per-platform caption adaptation on publish
  • AI thread conversion for long captions on Twitter/X and Threads
  • Media compatibility filtering
Read full release: Content conversion automation — one caption, every channel →
V4.8

June 2026

Minor Release

Triggers — why your post exists

Create Post now opens with a Trigger step instead of jumping straight into prompts — pick why you're posting today before the generator writes a word

  • Create Post now opens with a Trigger step instead of jumping straight into prompts
  • Five triggers: Story-telling (rotating prompt deck), Attended event, Milestone, Anniversary, and Core information
  • Event, milestone, and anniversary triggers include a details field
Read full release: Triggers — why your post exists →
V4.7

June 2026

Minor Release

End-of-month performance summary emails

On the last day of each month, eligible users receive a short email recap: posts created in the last 30 days, days you posted in that period, and days posted all time

  • On the last day of each month, eligible users receive a short email recap: posts created in the last 30 days, days you posted in that period, and days posted all time
  • Each email links straight to Analytics to find your best-performing post from the period
  • Company admins receive a separate team rollup with per-teammate posting stats ranked by consistency
Read full release: End-of-month performance summary emails →
V4.6

June 2026

Patch

Company channel profile generators — grounded in your brand

Regenerate channel bios on Settings → Company → Channels now pulls from the company brand profile and content pillars — not just the website scrape

  • Regenerate channel bios on Settings → Company → Channels now pulls from the company brand profile and content pillars
  • LinkedIn company pages get tagline + about written as "we"; personal channels still get role-led headlines and first-person about sections
  • Per-platform tone rules updated for Instagram, Twitter/X, TikTok, YouTube, Threads, Facebook, and Google Business so company copy sounds like a brand, not a founder's diary pasted onto the org account
V4.5

June 2026

Patch

Toggle your email notifications

New Settings → You → Notifications tab — choose exactly which emails you receive from Magic Marketer®

  • New Settings → You → Notifications tab
  • Monday drafts toggle
  • Monthly performance summary toggle
V4.4

June 2026

Minor Release

Content pillars — recurring themes in every post

New Content Pillars sub-tab under You (everyone) and Company (admins) in Settings — name the recurring themes your posts rotate through, each with a short description the generator reads

  • New Content Pillars sub-tab under You (everyone) and Company (admins) in Settings
  • Onboarding step to choose your pillars
  • Every caption is pinned to a focus pillar so posts are clearly about one theme
Read full release: Content pillars — recurring themes in every post →
V4.3

June 2026

Patch

Draft review, Library fixes & channel reconnect emails

New dedicated post review page — drafts no longer open inside the Create Post wizard. Click Review on the dashboard, open a draft from the calendar, or follow the link in your Monday email and you land on a focused review screen where you can edit, publish, schedule, or discard without walking through Prompt → Creative → Copy → Channels

  • New dedicated post review page
  • Save and come back
  • Published and scheduled posts open on the same page in read-only mode
V4.2

May 2026

Minor Release

Profiles — your story, in your own words

New "Profile" sub-tab under You (everyone) and Company (admins on team plans) in Settings — a place to assemble who you, or your company, actually is, in plain English

  • New "Profile" sub-tab under You (everyone) and Company (admins on team plans) in Settings
  • New "+ Add Info" button on each profile: import content from a PDF, paste any text, or give it a URL (about page, blog post, podcast episode page, speaker bio)
  • Verbatim mode: the importer preserves your exact words. It only chooses the label
Read full release: Profiles — your story, in your own words →
V4.1

May 2026

Minor Release

The Library — your creative, in one place

New Library tab in the navbar (above Inbox) — a single home for every photo and video you upload, with drag-and-drop multi-file upload right from the Library page

  • New Library tab in the navbar (above Inbox)
  • Anything you upload in the Create Post flow now also appears in the Library automatically
  • "Or choose from your library" link added to the Create Post creative step
Read full release: The Library — your creative, in one place →
Version Four

April 2026

Major Release

"All Hands" — Magic Marketer® for teams & organisations

Organisations are now first-class accounts — each company has its own brand voice, target audience, posting cadence and connected social channels, separate from any individual's

  • Organisations are now first-class accounts
  • Organisation roles: Admins manage the company and the whole team; Creators post as themselves; Collaborators get free visibility without a publishing seat (see V4.22 for the full role guide)
  • Admin dashboard rebuilt around review-and-approve
Read full release: "All Hands" — Magic Marketer® for teams & organisations →
V3.11

April 2026

Major Release

Monday drafts — your week of posts, pre-written

Magic Marketer® now auto-generates a week of draft posts every Monday at 6am, tuned to your posting cadence (2 drafts for a 2/week cadence, 5 for a 5/week cadence, etc.)

  • Magic Marketer® now auto-generates a week of draft posts every Monday at 6am, tuned to your posting cadence (2 drafts for a 2/week cadence, 5 for a 5/week cadence, etc.)
  • Each draft uses a fresh story prompt, is written in your voice, and inherits your target customer + framework preferences
  • You get one summary email on Monday when your drafts are ready, with a one-click link into the Review flow
Read full release: Monday drafts — your week of posts, pre-written →
V3.10

April 2026

Minor Release

Posting cadence — set your own rhythm

New "posting cadence" setting lets you choose how many days a week you want to post (1–7) — pick during onboarding or change anytime in Settings → Objective

  • New "posting cadence" setting lets you choose how many days a week you want to post (1–7)
  • New default is 2 days a week
  • Streak nudge emails ("don't break your streak" and "start your streak again") now respect your cadence and skip your rest days
Read full release: Posting cadence — set your own rhythm →
V3.09

April 2026

Patch

Multi-tier streak milestones, success page upgrade & bug fixes

Posting streak now tracks unique days posted instead of total post count — a more meaningful measure of consistency

  • Posting streak now tracks unique days posted instead of total post count
  • New multi-tier milestone system: First 5 posts → 2 weeks → 1 month → 1 quarter → 1 year → 2 years, with completed badges and a progress bar for the current tier
  • Success page now shows your streak progress with a motivational message, plus a "Create another post" button linking to your next story prompt
V3.07

April 2026

Minor Release

Voice feedback expanded across Create, Target Audience and Channels

Voice feedback now supports Target Audience personas and Channel Profile generators in Settings (not just Create Post captions)

  • Voice feedback now supports Target Audience personas and Channel Profile generators in Settings (not just Create Post captions)
  • New shared "Suggest changes" voice button gives consistent recording/apply states across the app
  • Voice instructions now default to patching existing text so users can say "keep this, but change..." without full rewrites
Read full release: Voice feedback expanded across Create, Target Audience and Channels →
V3.06

April 2026

Minor Release

Smarter dashboard prompts + full analytics upgrade

Dashboard create-post card now lets you toggle through prompt ideas directly beside the prompt counter

  • Dashboard create-post card now lets you toggle through prompt ideas directly beside the prompt counter
  • Analytics now uses tabbed navigation: Overview, Streak, Insights, and Post Performance
  • New monthly Streak tab with month-by-month navigation, total posts, best month, and monthly calendar highlights
V3.05

April 2026

Minor Release

AI-generated social profiles for every channel

Generate optimised profile copy for LinkedIn, Instagram, Facebook, Twitter/X, TikTok, YouTube, Threads and Google Business — tailored to each platform's format and character limits

V3.05 walkthrough
  • Generate optimised profile copy for LinkedIn, Instagram, Facebook, Twitter/X, TikTok, YouTube, Threads and Google Business
  • LinkedIn headline follows "Position, Company | Speaker | Expertise" structure for maximum visibility
  • Platform-specific tone and field guidance
Read full release: AI-generated social profiles for every channel →
V3.02

March 2026

Minor Release

Creative matching, bug fixes & stability improvements

Creative matching intelligence is upgraded

  • Creative matching intelligence is upgraded
  • Fixed bug with posts not being inserted into the database
  • All social channels added to the platform
V3.01

February 2026

Minor Release

Patches, analytics, unified inbox & full channel posting

Patches for known bugs

  • Patches for known bugs
  • Simplified functionality
  • Analytics features
V1.0

July 2025

Major Release

Magic Marketer® Launches

Initial release with campaign generation

  • Initial release with campaign generation
  • AI-powered copywriting
  • Basic social media templates

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