Triggers — why your post exists
Create Post now starts with a Trigger step: story-telling, attended event, milestone, anniversary, or core information. Each trigger uses different copy rules — announcements stay factual, stories stay personal.
Not every post is a story. Sometimes you crossed a revenue milestone and you want the numbers in the caption, not a metaphor. Sometimes you walked out of a conference with three takeaways and you want to share them while they're fresh. Sometimes you just need to re-introduce yourself because half your audience is new this quarter.
Treating all of those like "pick a storytelling prompt" was the wrong default. Today we fix it.
Meet Triggers
Create Post now opens with a Trigger step — the reason today's post exists. Pick one, then compose.
Five triggers:
- Story-telling — the rotating prompt deck you already know, with frameworks tuned to narrative
- Attended event — share what you took away from a conference, meetup, or talk
- Milestone — a result worth sharing, factually, with real numbers
- Anniversary — yours, the business's, or a client's — celebrated honestly
- Core information — the essentials: who you are, what you do, who you can help
The trigger decides which copy-generation rules apply. Story-telling keeps the story machinery. Milestones and events skip it — you supply the facts, the generator shapes them for social without inventing drama you didn't ask for.
Elevated copy per trigger
We've reworked the caption generator so each trigger sounds like what it is:
- Stories use first-person narrative — I, me, my — grounded in your profile and pillars
- Milestones and anniversaries lead with the fact, keep the tone proud but not salesy
- Event takeaways read like "here's what I learned" not "here's a press release about attending"
- Core information rotates through re-introduction, what I/we do, who I/we can help, and what I'm/we're looking for — clear, plain English, no fluff
For company accounts, pronouns switch automatically — we, our, us — so the company page doesn't sound like a founder's diary unless you want it to.
Details when they matter
Event, milestone, and anniversary triggers ask for a short details field: what was the event, what did you achieve, what are you celebrating. That text flows straight into the caption — your facts, shaped for the platform.
Story-telling and core information don't need extra fields. Story picks from the prompt deck; core info picks from a rotating set of essential angles.
Monday drafts use triggers too
Your weekly Monday drafts now rotate through triggers across the week — story days, core-info days (every fourth draft), and milestone-style posts injected when the calendar has something worth marking.
Combined with content pillar rotation, profile anchors, audience facets, and funnel stages, a five-draft week covers a genuinely different post type every day.
Same review flow
After you pick a trigger and generate copy, you land on the same compose screen as before — edit caption, attach creative from your Library, preview per channel, publish or schedule. Only step one changed.
Get started
Click Create Post in Magic Marketer®. Pick the trigger that matches why you're posting today. Continue.
Not on Magic Marketer® yet? Get started with Magic Marketer®.
From the founder
Hello, I'm Lucy Bloomfield.
I built Magic Marketer® for experts who have something to say but don't want to stare at a blank screen. My mission is to help 15,000 experts build visibility and credibility, without turning content into a second job.
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