How to Do Social Media Marketing for Coaches
The way you reframe a client on a call is the post. Social for coaches fails when it becomes mindset-Monday templates, and works when the feed sounds like a session.
“Without Magic Marketer, I probably wouldn’t be posting to social media at all.”
“It’s impressive how easy it is to post to social media.”
“It’s easy, simple and I have social content going out everywhere.”
What to post
The posts that belong in this feed
Not a content calendar of invented themes. The work already produces these.
The reframe
The sentence that changed how they saw the problem. That is a carousel and a quote card.
The question you answer every week
If three clients asked it, the feed has not answered it yet.
The boundary
What you will not do, who you are not for. Specific beats “I hold space”.
The how-to from the session
One method, in the order you taught it. Not a 12-slide dump of the whole hour.
Where it comes from
You already have the source
The session
With consent. Strip names. The teaching moment survives; the client story does not have to.
A two-minute voice note after
What you would have posted if you were not tired. That memo is the week.
The FAQ you type in DMs
If you have answered it twice, it is content. Paste the reply.
Platforms
Where this kind of work actually shows up
Where clients already watch other coaches. Reels, carousels and a quote from the call.
Where B2B and corporate coaching is decided. Long posts from the same session, not a second brand.
Stories
The between-session face. A two-minute voice note is enough to fill a few frames.
Cadence
How often is enough
Three to five posts a week is enough to stay in the room. A session a week is more than enough source material. The job is review, not a Sunday content day.
Usual mistakes
What this feed gets wrong
Posting like a coaching-template account
If the caption could sit on anyone’s grid, it will convert for no one.
Sharing the client’s story
The insight can go out. The identifying detail cannot. Review is the boundary.
Waiting to feel inspired
Inspiration is the session you already ran. The feed is late because nobody captured it.
From this world
“I never thought I would say this, but I actually enjoy doing social media now!”
Natalie Hewitt
Practical Clinical Governance
Tools that do this
Turn this week’s source into posts
Free to start. Same job as Magic Marketer, without the brand kit.
Questions
The teaching they already did. A reframe, a method, a question they answer every week. Not a motivational quote they did not say.
Other guides
All guides →See what a week of your material becomes.
A recording, a photo, a link, or one sentence. Review the drafts. Publish when they are yours.
Takes minutes to get set up. No card needed.