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What is a Static Post?

A static post is any social post that doesn't move: a photo, a carousel, an infographic, a meme. Reels, Stories and videos are not static. A static image is the single frame inside that: one stat, one photo, one announcement.

1:1 or 4:5Per channelPhoto or designed

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One frame

The whole post is the still

Per channel

Cropped, not stretched

Your photo

Or a designed background

No Canva

Brand kit does the layout

Feed graphics

Make a static image

What it is

What is a static post?

Static means it doesn't move. A photo, a carousel, an infographic or a meme is static. A Reel, a Story or a video is not.

A static image is the single frame inside that. One stat, one photo, one announcement. A carousel is still static, it's just a different format.

Use the single image when one frame is the whole post. A quote card is one sentence. A static image can carry a bit more: a number, a photo, a before-and-after.

Use a static image when

  • You already have the photo
  • The post is one stat, tip, or announcement
  • You want it in the grid, not as a story
  • A carousel would be padding around one idea

Use another format when

  • The idea has several beats - that is a carousel
  • The line should travel as a screenshot - that is a quote card
  • You need motion - that is short-form video
  • The argument is the post - that is text

Per channel

Cropped for the feed it will live in

The same graphic is set 1:1 for the grid and 4:5 where the feed rewards height. You are not exporting one square and hoping it survives LinkedIn.

INSTAGRAM1:1 grid · 4:5 feed
LINKEDINImage post, native upload
FACEBOOK1:1 or 4:5 still
GOOGLE BUSINESSPhoto with type, sized for the listing

What good looks like

What a still that holds in the grid looks like

1

Readable as a thumbnail

If the point disappears at grid size, the type is too small or the idea is too busy.

2

One focal point

A photo, a number, or a short line. Competing elements make it look like a flyer.

3

Brand without a template look

Your colours and type, not a layout everyone else downloaded. The kit is set once.

4

A caption that adds something

The graphic is the hook. The caption is the rest, not a repeat of the type on the image.

Static image from Natalie Hewitt: a still from her own video with the caption "It's a huge change and"
Natalie, Practical Clinical Governance. One frame from her own video, captioned.
Static image from Steph Vaughan: a still from her recording with the caption "Magic Marketer makes it so much easier"
Steph, Infinite Styling. A still from a recording, her line burned in.
Gambit Development Group photo post of a finished property build, as it appeared in the feed
Gambit Development Group. One photo of the finished build, and the post is done.

How it gets made

From a photo or a line to a still

  1. 01Drop the photo or the pointPhoto to Static Post is the shortest path. A link or a typed line works if you do not have a shot.
  2. 02Let it set the typeHeadline, stat, or overlay in your brand. Designed background or the photo you brought.
  3. 03Check the crop1:1 and 4:5 are both there. Pick the one that matches where it will run.
  4. 04Publish the stillOr download it if you would rather post by hand that day.

Related formats

Pair it with these

“Quote cards →When the post is a sentence, not a graphic.1/6Carousels →When one frame is not enough.Stories →When the still should live for 24 hours, full-screen.

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FAQs

Static images, answered

A static post is any social media post that doesn't move, such as a single image, a carousel or an infographic.

Make the still from a photo you already have.

On-brand type, sized per channel. Designed or on the shot, you pick the look.

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