64 Social Media Content Ideas
64 social media content ideas from sixteen industries, written as jobs a post can do. The live gallery underneath is proof, not the page.
On this page
These are jobs a post can do, taken from the sixteen industry guides. Not prompts. Not a swipe file. If you already have the material, skip the list and hand over a recording.
Health and care
Health and care
- 01
The question you answered today
"Does whitening hurt?" "Why does my gum bleed?" One question, one plain answer, sixty seconds. That is a post a week for a year.
Dentists guide → - 02
The team
Patients pick a practice they can picture. The hygienist on her first day is worth more than a stock smile.
Dentists guide → - 03
The myth
"Sugar-free means safe." "Baby teeth do not matter." Take one apart in a carousel.
Dentists guide → - 04
The reminder
Six-monthly check, mouthguard season, the health-fund year end. Useful beats clever every time here.
Dentists guide → - 05
The explainer
What a referral is, what a care plan does, why the appointment is fifteen minutes. Education, not treatment.
Healthcare guide → - 06
The practice
Who works here and what they do. Patients choose a practice they can picture.
Healthcare guide → - 07
- 08
The process
How to book, what to bring, what happens after the test. The posts that reduce phone calls.
Healthcare guide → - 09
The concept, explained
What "window of tolerance" actually means, in plain words, without a diagnosis attached. Education that does not treat.
Therapists guide → - 10
What therapy is like
The first session, what you do not have to say, how long it takes. The posts that get someone through the door.
Therapists guide → - 11
The boundary
What you offer and what you do not. It filters the wrong clients in the kindest way.
Therapists guide → - 12
The person, a little
Why you do this work, in a paragraph. Not your own story in detail.
Therapists guide → - 13
The everyday cause
The desk, the phone, the car seat, the way you carry the toddler. Education about movement, not treatment claims.
Chiropractors guide → - 14
What an appointment is like
The first visit, what you assess, how long it takes. The post that answers the fear.
Chiropractors guide → - 15
- 16
The stretch
One movement, thirty seconds, no promises. The most saved post you will make.
Chiropractors guide → - 17
The patient of the day
With the owner's okay. What came in, what you did, how it went. The post that gets shared by the whole street.
Vets guide → - 18
The seasonal warning
Ticks, heat, chocolate at Easter, fireworks on New Year's. Useful, timed, saved.
Vets guide → - 19
The explainer
Why the dental matters, what the vaccination covers, when to worry about the vomiting. The question you answer ten times a day.
Vets guide → - 20
The team
The nurse, the receptionist, the vet on Saturdays. People choose a clinic they can picture.
Vets guide →
Trades and sites
Trades and sites
- 21
The progress shot
Same angle, once a week, on every job. It builds itself into a story with no writing.
Construction companies guide → - 22
The reveal
Finished, styled or not. Before on the first slide, after on the second. This is the post that gets saved.
Construction companies guide → - 23
The problem on site
The rock nobody expected, the drainage fix, the week the rain cost. Honest posts about problems are why people trust the quote.
Construction companies guide → - 24
- 25
The seasonal reminder
"Service the unit before the first 35-degree day." Every year, same post, new photo. It works every year.
HVAC companies guide → - 26
The job
Old unit out, new unit in, tidy finish. Two photos and a line. The proof post.
HVAC companies guide → - 27
The explainer
Why the filter matters, what the noise means, when to repair and when to replace. The posts that make you the honest one.
HVAC companies guide → - 28
- 29
The job with a story
What you found, what it was doing, what you did. One photo, three lines. This is the post that gets shared.
Plumbers guide → - 30
The thing not to do
"Do not pour this down the sink." The public-service post that makes you the honest one.
Plumbers guide → - 31
The before and after
The blocked drain, the new bathroom, the tidy install. Proof without a word of hype.
Plumbers guide → - 32
The seasonal reminder
Gutters before winter, hot water before the cold, the garden tap before summer.
Plumbers guide → - 33
The sketch and the result
First slide the napkin, last slide the built room. The post that shows what you are for.
Architects guide → - 34
The constraint
The slope, the heritage overlay, the neighbour's window. What it forced and what it made better. The most interesting post an architect can make.
Architects guide → - 35
The site visit
Frame up, the roof on, the first light through the new window. Progress is content.
Architects guide → - 36
The question clients ask
"How long does it take?" "What does an architect cost?" Answered plainly. It filters in the right ones.
Architects guide →
Advice and firms
Advice and firms
- 37
The question, in general
"What happens to the house if we separate?" answered for everyone, not for the person who asked. No advice, no client details, all the expertise.
Law firms guide → - 38
The change in the law
One change, what it means in plain words, who it affects. This is the post that gets shared by accountants.
Law firms guide → - 39
The process
What actually happens after you call a lawyer. Most people have no idea and it is why they do not call.
Law firms guide → - 40
The person
Why the partner practises this area. One paragraph of human, no war stories.
Law firms guide → - 41
The question everyone asks
"Can I claim my car?" Answered in general, with the "it depends" spelled out. That is one post a week for two years.
Accountants guide → - 42
- 43
The change
One rule change, what it means, who it hits. Plain words. This is the post referral partners forward.
Accountants guide → - 44
The mistake you keep seeing
Not a client, a pattern. "Three things sole traders get wrong in year one."
Accountants guide → - 45
The concept, explained
What an offset account does. What "fixed for two years" actually means. Education with no product in it.
Financial services guide → - 46
The process
What happens after you call a broker. Most people have never been through it and it is why they do not call.
Financial services guide → - 47
The change
A rate move, a rule change, what it means for whom. Plain, dated, no forecast.
Financial services guide → - 48
The person
Why you do this work and who you do it for. The post that makes the first call less awkward.
Financial services guide → - 49
The definition
What "flood" means. What "market value" means. One term, one plain explanation. The post that gets saved.
Insurance agents guide → - 50
The seasonal check
Before storm season, before the holidays, before the new car. Useful and timed.
Insurance agents guide → - 51
The claim process
What happens when you call, what to photograph, what not to throw away. The post people find at the worst moment.
Insurance agents guide → - 52
The person
Who you are, who you insure, why. It makes the renewal call a person, not a premium.
Insurance agents guide →
Local and hospitality
Local and hospitality
- 53
The special
What it is, why tonight, how many there are. Scarcity is honest when it is true.
Restaurants guide → - 54
The kitchen
The prep at 2pm, the delivery at 6am, the chef explaining the dish in twenty seconds. This is the content people cannot get elsewhere.
Restaurants guide → - 55
- 56
The why
Why the menu changed, where the fish came from, what the new wine is. The story behind the plate is the post.
Restaurants guide → - 57
The morning
What it looks like at 7am today. Real weather, real light. The post that makes someone book.
Hotels guide → - 58
The people
The chef, the housekeeper who has been here twelve years, the concierge's recommendation. Guests come back for people.
Hotels guide → - 59
The town
What is on this weekend, where to eat, the walk. You are the local expert; post like one.
Hotels guide → - 60
The direct offer
Why booking direct is better, said plainly. Breakfast included, late checkout, the price. Once a fortnight, not every day.
Hotels guide → - 61
The arrival
What just came in, with the person who will show it. Not the manufacturer image; your car, your floor.
Car dealerships guide → - 62
The delivery
The keys handed over, the family, the one line. With permission. The proof post that beats every ad.
Car dealerships guide → - 63
The honest answer
"Should I wait for the new model?" "What is my trade worth?" Answered straight. It is why people trust the visit.
Car dealerships guide → - 64
The service side
The recall, the seasonal check, the tyre special. Service is half the business and a tenth of the posts.
Car dealerships guide →
The posts themselves
Published and scheduled posts from live accounts - not a mock list of prompts. The list above is the jobs. This is what they look like when they go out.
Browse by industry
Sixteen industry guides, plus four galleries of published posts. The guides have the jobs. The galleries have the proof.
Published posts by industry
How to use them
An idea is not a post until something builds it
Lists of ideas fail at the same point: you still have to write, design and size each one. These jobs map onto the types and formats the app already builds, so an idea you like becomes a draft rather than a task.
Questions
About these ideas
They are the what-to-post lists from our 16 industry guides. Not a scraped swipe file. Each one is a job a post can do in that trade.
Your ideas are already in your own material.
Hand over one recording and the first batch comes back as posts, on angles taken from what you actually said.