Social Media Marketing for Vets: The Easiest Content in Healthcare
Vets have the one thing every other healthcare business would kill for: patients that are allowed on camera. A labrador in a cone is content. A kitten on the scales is content. The clinic that posts them, with the plain explanation of what happened and why, is the clinic people drive past two others to reach. (The rules still apply to the humans. The animals are fair game, with the owner's okay.)
“Without Magic Marketer, I probably wouldn’t be posting to social media at all.”
“It’s impressive how easy it is to post to social media.”
“It’s easy, simple and I have social content going out everywhere.”
What to post
The posts that belong in this feed
Not a content calendar of invented themes. The work already produces these.
The patient of the day
With the owner's okay. What came in, what you did, how it went. The post that gets shared by the whole street.
The seasonal warning
Ticks, heat, chocolate at Easter, fireworks on New Year's. Useful, timed, saved.
The explainer
Why the dental matters, what the vaccination covers, when to worry about the vomiting. The question you answer ten times a day.
The team
The nurse, the receptionist, the vet on Saturdays. People choose a clinic they can picture.
Where it comes from
You already have the source
The consult explanation
You give it all day. Record it once, generalised, and it is a carousel and a quote card.
The phone photos
The team already takes them. Collect them with the owner's okay.
The seasonal handout
The PDF at reception is a carousel per section.
Platforms
Where this kind of work actually shows up
The main one. Pet owners, local groups, the lost-dog post, the seasonal warning. Where the clinic community lives.
The patients. Stories from the day, Reels when something is charming, the team as people.
Google Business Profile
Next to the phone number at 11pm. Post there weekly: hours, the emergency arrangement, the seasonal reminder.
Cadence
How often is enough
One patient post a day if the owners are willing, three a week if not. A seasonal warning ahead of every season. A Google Business post weekly. Vet clinics have no excuse for a quiet feed.
Usual mistakes
What this feed gets wrong
Posting a patient without asking
The owner will see it. A yes at reception takes five seconds.
Graphic surgery content
The team finds it fascinating. The feed finds it upsetting. Before and after, not during.
Only cute, never useful
The kitten gets the likes. The tick warning gets the visit.
From this world
“I never thought I would say this, but I actually enjoy doing social media now!”
Natalie Hewitt
Practical Clinical Governance
Tools that do this
Turn this week’s source into posts
Free to start. Same job as Magic Marketer, without the brand kit.
Questions
The patient of the day with the owner's okay, seasonal warnings, plain explainers for the questions you answer all day, and the team. Facebook and Google Business Profile first.
Other guides
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A recording, a photo, a link, or one sentence. Review the drafts. Publish when they are yours.
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