How to Do Social Media Marketing for Real Estate Agents and Realtors
Agents and development teams have a listing, an open home and a result every week. All three are posts before anyone writes anything. Social fails when it becomes lifestyle and motivational quotes instead of the work.
“Without Magic Marketer, I probably wouldn’t be posting to social media at all.”
“It’s impressive how easy it is to post to social media.”
“It’s easy, simple and I have social content going out everywhere.”
What to post
The posts that belong in this feed
Not a content calendar of invented themes. The work already produces these.
The listing
A carousel that sells the property, not a dump of 28 photos. First slide has to earn the swipe.
The open
Stories the day of. One still after. The suburb, the time, the one detail worth coming for.
The result
Sold, leased, waitlisted. A number and a sentence. That is the proof post.
The market note
What you are seeing this month. Useful, specific, not a national headline restated.
Where it comes from
You already have the source
The photo set you already shot
It needs an order, a crop and a caption. It does not need a new shoot for social.
The brochure or PDF
Rebuild as a phone carousel. Do not post the landscape brochure as an image.
What you said on the inspection
A voice note in the car. That is the caption people actually read.
Platforms
Where this kind of work actually shows up
Listings as carousels, stories on open-home day, a Reel of the walkthrough if you already filmed it.
Still where a lot of local buyers and sellers sit. Same listing, plainer caption, the suburb in the first line.
For developers and commercial. The case, the result, the market note - not the balloon arch.
Cadence
How often is enough
Listings as they go live, stories on open days, a result when you have one. A weekly market note if you have something to say. Empty weekends after a campaign are how agents look inactive.
Usual mistakes
What this feed gets wrong
Stock skyline and a quote
Nobody bought a house from a sunrise graphic. The listing is the content.
28 photos and no point
A carousel has a job. Lead with the room that sells it.
Only posting your own listings
A market note and a result build the pipeline for the ones you do not have yet.
From this world
“We love the software, we can't get enough of it.”
Marce Osorio
Gambit Development Group
Tools that do this
Turn this week’s source into posts
Free to start. Same job as Magic Marketer, without the brand kit.
Questions
Listings, opens, results, and a market note when you have one. The camera roll and the brochure are the source. Lifestyle filler is the thing that makes you look like every other agent.
Other guides
All guides →See what a week of your material becomes.
A recording, a photo, a link, or one sentence. Review the drafts. Publish when they are yours.
Takes minutes to get set up. No card needed.