How to Do Social Media Marketing for NDIS Providers
NDIS and clinical governance teams sit on the questions the whole sector is asking. Every audit answer is a post - if it can go out without identifying anyone or over-claiming. Social here is education, not testimonials with faces.
“Without Magic Marketer, I probably wouldn’t be posting to social media at all.”
“It’s impressive how easy it is to post to social media.”
“It’s easy, simple and I have social content going out everywhere.”
What to post
The posts that belong in this feed
Not a content calendar of invented themes. The work already produces these.
The question the sector keeps asking
A carousel. One idea per slide. The answer you already give on the phone.
What the rule actually means
Translate the standard. People save the explainer. They skip the scare post.
How you work, without a case file
Process, not a participant story. The method can be public. Their life cannot.
Where it comes from
You already have the source
The session, the training, the call
With consent, and with names out. The teaching is the asset.
The document you already wrote
A guide or a PDF, rebuilt for a phone. Do not post the policy as a screenshot.
A voice note after the workshop
What you wish they had asked. That is the next post.
Platforms
Where this kind of work actually shows up
Where providers, consultants and hiring managers actually read. Long posts and carousels from the questions you already answer.
Where families still look. Plain language, no jargon, nothing that could identify a participant.
Optional. Only if you can do education in stills and carousels without turning people’s lives into content.
Cadence
How often is enough
LinkedIn two or three times a week is plenty. This audience would rather have one clear explainer than a daily feed of “inspiration”.
Usual mistakes
What this feed gets wrong
Participant photos as marketing
If you need to ask whether it is allowed, it is not the post. Education does not need a face.
Over-claiming outcomes
Guarantees and implied results are how this sector gets in trouble. Guardrails exist for a reason.
Jargon the family cannot use
If the Facebook caption needs a glossary, it is written for your peers, not the people looking for help.
From this world
“I never thought I would say this, but I actually enjoy doing social media now!”
Natalie Hewitt
Practical Clinical Governance
Tools that do this
Turn this week’s source into posts
Free to start. Same job as Magic Marketer, without the brand kit.
Questions
Education - how a standard works, what to ask, how you work. Not participant stories, outcome guarantees, or photos you would not put in a file.
Other guides
All guides →See what a week of your material becomes.
A recording, a photo, a link, or one sentence. Review the drafts. Publish when they are yours.
Takes minutes to get set up. No card needed.