How to Do Social Media Marketing for Energy Businesses
Energy founders answer the same three questions on every call. Answered in public, they reach the people still working up to asking. Social here is not a brand campaign. It is the sales call, kept.
“Without Magic Marketer, I probably wouldn’t be posting to social media at all.”
“It’s impressive how easy it is to post to social media.”
“It’s easy, simple and I have social content going out everywhere.”
What to post
The posts that belong in this feed
Not a content calendar of invented themes. The work already produces these.
The three questions
Price, timing, how it actually works. Each one is a carousel or a long post. You already have the answers.
The myth you keep correcting
A myth-bust. Specific. Named. Not “the energy sector is changing”.
A project as a case
Result first. What you did. Who it is for. No hero footage required.
Where it comes from
You already have the source
The sales call
The clearest explainer you will give all week. Record it (with consent) or talk the same points into a memo after.
The deck
Rebuild for a phone. A 16:9 pitch deck in the feed is unreadable.
The blog or FAQ
Paste the URL. Social is the version people will actually read.
Platforms
Where this kind of work actually shows up
Where this sale actually happens. Long posts and carousels from the questions on the call.
A newsletter or blog
If you already write it, it is a source for the feed. It is not a reason to skip LinkedIn.
Only if you have a consumer face. Most energy B2B does not need a grid.
Cadence
How often is enough
LinkedIn two to four times a week. Nic’s version was thirty days of showing up - not a launch burst. The questions do not change. The feed should not go quiet.
Usual mistakes
What this feed gets wrong
Corporate announcement voice
“We are proud to announce” is how energy companies sound identical. Use the sentence from the call.
Waiting for a campaign
A quarterly burst does not build the inbound. The same three answers, weekly, does.
Stock turbines and a slogan
People buy an explanation. Give them one.
From this world
“I highly recommend Magic Marketer to anyone who recognizes their marketing blind spot.”
Nic Jacobson
Necto
Tools that do this
Turn this week’s source into posts
Free to start. Same job as Magic Marketer, without the brand kit.
Questions
The questions from the sales call - how it works, what it costs, how long it takes - plus the myth you keep having to correct. Not a slogan over a stock landscape.
Other guides
All guides →See what a week of your material becomes.
A recording, a photo, a link, or one sentence. Review the drafts. Publish when they are yours.
Takes minutes to get set up. No card needed.