How this founder went from marketing blind spot to 6,000 customers
Nic Jacobson founded Necto. He came to Magic Marketer® through a workshop, left with a portfolio of photo, video and audio content, and thirty days of consistent posting later was in front of an audience of 6,000 perfectly-aligned potential customers.
Nic Jacobson
Necto
6,000
Aligned customers reached
30 days
From first post to invite
$0
Spent on ads
The business
The blind spot most founders share
Nic’s own framing is the useful part: he describes marketing as a blind spot, not a task he was behind on. The gap was not effort, it was not knowing what good looked like or what to make.
Necto is an independent energy advisory for owner-occupier manufacturers. Nic builds a whole-of-system energy strategy — not a product with a margin attached to it.
The workshop solved the raw material problem in a day. What followed was thirty days of actually posting it.
“I highly recommend Magic Marketer® to anyone who recognizes their marketing blind spot.”
Nic Jacobson · Necto
In their words
Nic on what changed
“I did a workshop with Magic Marketer® working on creative content and my marketing materials. Lucy was great, professional, knowledgeable, organized and efficient.”
“At the end of the workshop I had a portfolio of photo, video and audio content for use in my social media and website. Now to post it!”
“I highly recommend Magic Marketer® to anyone who recognizes their marketing blind spot.”
The workflow
How thirty days played out
Not a weekly routine — a standing start, and what consistency bought him.
One workshop, one portfolio
A day of working on creative content produced photo, video and audio he could actually post — the material problem solved before the posting problem.
Thirty days of showing up
No campaign and no ad spend. Just posting consistently for a month, which is longer than most founders manage.
Noticed by a partner
Being visible is what made him findable. A partner with an aligned audience saw the content and made an introduction.
6,000 aligned customers, $0 spent
The invitation put him in front of a database of 6,000 perfectly-aligned potential customers, with no ads and no cold outreach behind it.
What they post
Content Nic made with Magic Marketer®
Recent posts from the feed that followed the workshop.
If marketing is your blind spot too.
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