How this founder went from marketing blind spot to 6,000 customers
Nic Jacobson founded Necto. He came to Magic Marketer through a workshop, left with a portfolio of photo, video and audio content, and thirty days of consistent posting later was in front of an audience of 6,000 perfectly-aligned potential customers.
Nic Jacobson
Necto
6,000
Aligned customers reached
30 days
From first post to invite
$0
Spent on ads
The business
The blind spot most founders share
Nic’s own framing is the useful part: he describes marketing as a blind spot, not a task he was behind on. The gap was not effort, it was not knowing what good looked like or what to make.
Necto is an independent energy advisory for owner-occupier manufacturers. Nic builds a whole-of-system energy strategy — not a product with a margin attached to it.
The workshop solved the raw material problem in a day. What followed was thirty days of actually posting it.
“I highly recommend Magic Marketer to anyone who recognizes their marketing blind spot.”
Nic Jacobson · Necto
In their words
Nic on what changed
“I did a workshop with Magic Marketer working on creative content and my marketing materials. Lucy was great, professional, knowledgeable, organized and efficient.”
“At the end of the workshop I had a portfolio of photo, video and audio content for use in my social media and website. Now to post it!”
“I highly recommend Magic Marketer to anyone who recognizes their marketing blind spot.”
The workflow
How thirty days played out
Not a weekly routine — a standing start, and what consistency bought him.
One workshop, one portfolio
A day of working on creative content produced photo, video and audio he could actually post — the material problem solved before the posting problem.
Thirty days of showing up
No campaign and no ad spend. Just posting consistently for a month, which is longer than most founders manage.
Noticed by a partner
Being visible is what made him findable. A partner with an aligned audience saw the content and made an introduction.
6,000 aligned customers, $0 spent
The invitation put him in front of a database of 6,000 perfectly-aligned potential customers, with no ads and no cold outreach behind it.
What they post
Content Nic made with Magic Marketer
Recent posts from the feed that followed the workshop.
If marketing is your blind spot too.
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