How this NDIS consultant posts on social media
Natalie Hewitt runs Practical Clinical Governance, working with NDIS providers. She had avoided social media her entire life, then hired an assistant to run it. The posts did not understand the sector, and fixing two of them took three hours.
Natalie Hewitt
Practical Clinical Governance
10 min
To review her posts - was 3 hrs for two
28
New contacts from one post
150
LinkedIn connections
The business
A consultancy where credibility is the product
Natalie advises NDIS, aged care and healthcare providers on clinical governance: accreditation, audits, risk, and the systems that have to work after the policy document is written.
She had avoided social her entire life, so she did not know what a good post should be. Hiring it out did not teach her. In her words: “it’s better content, it’s not written by someone overseas who doesn’t necessarily understand the sector.”
“I never thought I would say this, but I actually enjoy doing social media now!”
Natalie Hewitt · Practical Clinical Governance
In her words
Natalie on what changed
About a minute, unscripted.
“Before I started using Magic Marketer®, I genuinely hated doing social media. It always felt like another job on my already very long to-do list, and I previously even had an assistant helping me manage it.”
“It really didn’t have the impact I was hoping for. It’s better content, it’s not written by someone overseas who doesn’t necessarily understand the sector. I remember one time I had to edit two posts that one of them had made and it took me three hours and I thought, why have I got someone doing this for me when I have to edit for three hours just for two posts?”
“Since using Magic Marketer®, that has completely changed. I actually get excited about creating and reviewing my posts, seeing what is working and checking my analytics. Even better, I am seeing noticeably more engagement with my content. What I particularly love is that the posts still sound like me. I can share my own experiences, knowledge and stories without spending hours trying to work out what to write or how to say it. For me, Magic Marketer® has been 100% better than having someone else manage my social media because I am still in control of my voice and content, but the hard part has been taken away.”
The workflow
How a week of posting actually runs
Drawn from what Natalie described. She had avoided social media her entire life and did not know what a good post should be. The work moved from rewriting someone else’s drafts to a short review of her own.
Set the sector and the angle once
Natalie posts “about NDIS providers and how I can help them”. Because that context lives in the tool, every draft starts inside her sector rather than being briefed into it.
Ten minutes in the morning
“You can just check each one in the morning of whatever day you’ve set it to post and it’s 10 minutes at the most, 15 minutes just to review and make minor changes if you need to.”
Facebook and LinkedIn first, Instagram sometimes
“I use Magic Marketer® on Facebook and LinkedIn primarily, occasionally Instagram.” Each gets the format that suits it.
Keep the humour, keep the facts
“I like to write posts about things that are engaging and funny. I think humour is important and also factual and interesting is what I like to post.” The voice settings are what hold that line.
What they post
Posts Natalie made with Magic Marketer®
Recent posts from Facebook, LinkedIn and Instagram.
If your social media is costing you more time than it makes.
Start free. Set your brand and sector up once, then review the posts in ten minutes instead of writing them.
No card needed to start.