What is a Listicle?
A listicle is a post or article built as a numbered list, such as "5 things to bring to your first physio visit". Each point stands on its own, so people can skim it, save it and send it on. On social media, a listicle usually arrives as a carousel, one point per slide.
4 trends
Angles inside this type
Saves
What this type earns
Weekly
How often it can earn a slot
Numbered
The shape people expect
Example
An example listicle
Written for a physio clinic, best as a carousel. We wrote it to show the shape. Yours would come from what you have already said.
5 things to bring to your first physio visit 1. A list of what hurts, and when it started. 2. Any scans or referral letters. 3. Clothes you can move in. 4. Your usual week of exercise, even if it's none. 5. The question you forgot to ask your GP. Save this for the night before.
What it is
Teaching, in a shape people save
A listicle is numbered value. Each item should be usable on its own. The number is a promise that the post will end.
You already teach this way on calls. The job is laying the list out so it can live in the feed without you repeating it.
When to use a listicle
- You have three or more distinct points
- Each item could stand as its own tip
- You want saves more than a debate
- The teaching is already a list in your head
Use something else when
- You only have one move - that is a quick tip
- There are really two options - that is a comparison
- Each item is an objection - that is an FAQ post
- The list is actually one argument - that is a hot take
The trends
Four angles inside this type
The braces are where your role, industry and specifics go. Trends move with the feed - this list is what is landing now, not a permanent set.
In every format
The same idea, four ways
One list - as a carousel people swipe, a text post they save, a quote card of the best line, or a short clip.
Previews are placeholders - live drafts are built from your own material and brand kit.
What good looks like
The anatomy of a listicle worth saving
Promise a number you can keep
Seven items that are actually four, padded, get skipped on slide five.
Make each item a full thought
A heading with no body is a table of contents, not a list.
Order for curiosity, not completeness
Lead with a surprise. Bury the obvious. End on the one they will screenshot.
Skip the motivational padding
If an item could sit on a mug, cut it.
Where it comes from
The list you already recited this week
Listicles come from the teaching you do on repeat - the same five things, in the same order.
CLIENT CALL
The moment you said “there are really three of these”
VOICE NOTE
A brain dump of the mistakes you keep seeing
A LINK
Someone else’s list you can correct or complete
ONE TYPED LINE
The title - it fills the items from what you have said before
FAQs
Listicles, answered
A listicle is a post or article written as a numbered list, where each point stands on its own.
Get the list out of your head and into the feed.
Drop in a link or one line. The listicle comes back as slides, a post or a card, in your brand and ready for every channel.