Social Media Marketing for Chiropractors: The Rules, Then the Posts
Chiropractic social media is where the advertising regulators go for practice. Cracking videos, before-and-afters, "cures" in the caption: every one of them has produced a warning letter somewhere. Which is a shame, because a chiropractor explaining why your desk is doing that to your neck is useful, watchable and allowed. (The desk is the villain. Post about the desk.)
“Without Magic Marketer, I probably wouldn’t be posting to social media at all.”
“It’s impressive how easy it is to post to social media.”
“It’s easy, simple and I have social content going out everywhere.”
What to post
The posts that belong in this feed
Not a content calendar of invented themes. The work already produces these.
The everyday cause
The desk, the phone, the car seat, the way you carry the toddler. Education about movement, not treatment claims.
What an appointment is like
The first visit, what you assess, how long it takes. The post that answers the fear.
The practice
The team, the room, the parking. Boring and effective.
The stretch
One movement, thirty seconds, no promises. The most saved post you will make.
Where it comes from
You already have the source
The explanation you give in the room
Generalised, no patient in it. A voice note at the end of the day.
The patient information sheet
Paste the PDF. It becomes a carousel that says exactly what you already approved saying.
The new-patient FAQ
Every answer is a post that lowers the barrier to booking.
Platforms
Where this kind of work actually shows up
The main one. Movement explainers, the desk-setup post, the practice as a place. Reels if someone is comfortable on camera and the content is education.
Local, families, the over-fifties. The practice news, the new practitioner, the plain explainer.
Google Business Profile
Next to the booking button. Weekly post, the suburb in the first line.
Cadence
How often is enough
Two posts a week, one of them movement or education, one of them the practice. A Google Business post weekly. Steady beats viral here, because viral in chiropractic usually means a complaint.
Usual mistakes
What this feed gets wrong
Adjustment and cracking videos
Regulators in several countries have specifically warned against them. In Australia AHPRA has. Leave them.
Claims about conditions
"Helps with asthma, colic, fertility." Unless you have the evidence a regulator would accept, it is not a post.
Testimonials
Restricted for regulated health services in Australia under AHPRA. Education instead of endorsement.
From this world
“I never thought I would say this, but I actually enjoy doing social media now!”
Natalie Hewitt
Practical Clinical Governance
Tools that do this
Turn this week’s source into posts
Free to start. Same job as Magic Marketer, without the brand kit.
Questions
Education about movement and everyday causes of pain, what an appointment is like, the practice and the team, and simple stretches without promises. Not adjustment videos, condition claims or testimonials.
Other guides
All guides →See what a week of your material becomes.
A recording, a photo, a link, or one sentence. Review the drafts. Publish when they are yours.
Takes minutes to get set up. No card needed.