Social Media Marketing for Construction Companies and Contractors
Construction has the easiest social media in the world and does the least of it. Every site is a before, a during and an after. Every job has a photo. The problem is not content, it is that the person with the phone is holding a nail gun in the other hand. (We are not suggesting you post from the scaffold. We are suggesting the voice note in the ute.)
“Without Magic Marketer, I probably wouldn’t be posting to social media at all.”
“It’s impressive how easy it is to post to social media.”
“It’s easy, simple and I have social content going out everywhere.”
What to post
The posts that belong in this feed
Not a content calendar of invented themes. The work already produces these.
The progress shot
Same angle, once a week, on every job. It builds itself into a story with no writing.
The reveal
Finished, styled or not. Before on the first slide, after on the second. This is the post that gets saved.
The problem on site
The rock nobody expected, the drainage fix, the week the rain cost. Honest posts about problems are why people trust the quote.
The crew
Who is on the tools. Names. People hire people.
Where it comes from
You already have the source
The camera roll
You have four hundred site photos. They need an order and a caption, not a photographer.
The walk-through with the client
Record it. What you explained about the slab is a carousel.
The quote or scope PDF
The stages of a build, rebuilt as a phone carousel, is content for every prospect who wonders what happens after they sign.
Platforms
Where this kind of work actually shows up
Progress shots, the reveal, the drone clip if you have one. Builders with a good feed get called by architects.
Residential clients and referrals. The finished job, the suburb, the client's one line. Where the next job actually comes from.
Commercial and developers. The project, the problem solved, the timeline held. Fewer posts, more weight.
Cadence
How often is enough
A progress shot every week per active site, a reveal when a job finishes, one crew or problem post a fortnight. Posting nothing between jobs is how builders look like they have no jobs.
Usual mistakes
What this feed gets wrong
Only posting finished jobs
The finished job is one post every three months. The build is twelve.
Landscape photos on a phone platform
Crop to portrait. The whole house at postage-stamp size sells nothing.
Safety-fail photos
Someone will notice the missing harness. Look before you post.
From this world
“We love the software, we can't get enough of it.”
Marce Osorio
Gambit Development Group
Tools that do this
Turn this week’s source into posts
Free to start. Same job as Magic Marketer, without the brand kit.
Questions
Weekly progress shots on every active site, the reveal when a job finishes, honest posts about problems solved, and the crew by name. The camera roll is the source.
Other guides
All guides →See what a week of your material becomes.
A recording, a photo, a link, or one sentence. Review the drafts. Publish when they are yours.
Takes minutes to get set up. No card needed.