Social Media Marketing for Architects: Show the Thinking, Not Just the Render
Architects post the finished building, photographed by a professional, in the one hour of the year the light was perfect. It is beautiful and it is the same post every practice makes. The clients who are worth having want to see the thinking: the sketch, the site constraint, the decision that made the house work. (Also the finished photo. The finished photo is fine. It is just not enough.)
“Without Magic Marketer, I probably wouldn’t be posting to social media at all.”
“It’s impressive how easy it is to post to social media.”
“It’s easy, simple and I have social content going out everywhere.”
What to post
The posts that belong in this feed
Not a content calendar of invented themes. The work already produces these.
The sketch and the result
First slide the napkin, last slide the built room. The post that shows what you are for.
The constraint
The slope, the heritage overlay, the neighbour's window. What it forced and what it made better. The most interesting post an architect can make.
The site visit
Frame up, the roof on, the first light through the new window. Progress is content.
The question clients ask
"How long does it take?" "What does an architect cost?" Answered plainly. It filters in the right ones.
Where it comes from
You already have the source
The sketchbook and the model
Photograph the process you already do. It is the differentiator.
The client presentation
The PDF you presented is a carousel per option.
The site walk-through
Record what you explained. It becomes the caption and the quote card.
Platforms
Where this kind of work actually shows up
The main one. The portfolio, the process, the sketch next to the built result. Where residential clients find you.
Commercial, developers, planners, builders who refer. The project story, the problem solved, the approval won.
Under-used by practices and where a lot of residential clients start planning. Every finished photo belongs there.
Cadence
How often is enough
Two posts a week: one process, one result. A site visit story whenever you are on site. A practice that posts only finished work posts four times a year and looks like it.
Usual mistakes
What this feed gets wrong
Only the professional photos
They arrive twice a year. The process happens every week.
Renders presented as built
People can tell, and the ones who cannot feel cheated later. Label them.
Never saying what it costs
The question is in every enquiry. A post on how fees work brings better enquiries, not fewer.
From this world
“We love the software, we can't get enough of it.”
Marce Osorio
Gambit Development Group
Tools that do this
Turn this week’s source into posts
Free to start. Same job as Magic Marketer, without the brand kit.
Questions
The sketch beside the built result, the site constraint and what it forced, progress from site visits, and plain answers to the questions clients ask. The finished photo too, but not only.
Other guides
All guides →See what a week of your material becomes.
A recording, a photo, a link, or one sentence. Review the drafts. Publish when they are yours.
Takes minutes to get set up. No card needed.