Social Media Marketing for Accountants: Being Interesting About Tax
Accountants have one advantage over every other profession on social media: everyone has a question for them and nobody wants to pay to ask it. Answer the question in public, in general, and the people who need the paid answer find you. (The other advantage is that nobody expects an accountant to be funny, so the bar is on the floor.)
“Without Magic Marketer, I probably wouldn’t be posting to social media at all.”
“It’s impressive how easy it is to post to social media.”
“It’s easy, simple and I have social content going out everywhere.”
What to post
The posts that belong in this feed
Not a content calendar of invented themes. The work already produces these.
The question everyone asks
"Can I claim my car?" Answered in general, with the "it depends" spelled out. That is one post a week for two years.
The deadline
What is due, when, who it applies to. Boring, useful, shared.
The change
One rule change, what it means, who it hits. Plain words. This is the post referral partners forward.
The mistake you keep seeing
Not a client, a pattern. "Three things sole traders get wrong in year one."
Where it comes from
You already have the source
The client meeting
Strip the name and the numbers and the question is the post. A voice note on the walk back.
The newsletter you already send
Every item in it is a carousel. Paste the link.
The webinar or seminar
Forty minutes of you explaining the budget is a month of content.
Platforms
Where this kind of work actually shows up
The main one. Business owners are there, referral partners are there, and a plain explanation of a tax change travels further than you expect.
Sole traders, tradies and families. The deadline reminder, the thing they can claim, in words they use.
Works for firms with a younger client base or a personality. Carousels of "five things before June 30" do well. Not compulsory.
Cadence
How often is enough
One LinkedIn post a week from the principal, two in the run-up to a deadline. Deadline reminders on Facebook when they apply. A firm that posts only in June looks like it only works in June.
Usual mistakes
What this feed gets wrong
Advice to a named situation
General is content. Specific is advice, and advice has rules and a fee.
Jargon
"Franking credits" needs a sentence after it. If the client would not say it, translate it.
Posting the firm, not the person
The principal's profile gets ten times the reach of the firm page. Post there and let the page repost.
From this world
“I highly recommend Magic Marketer to anyone who recognizes their marketing blind spot.”
Nic Jacobson
Necto
Tools that do this
Turn this week’s source into posts
Free to start. Same job as Magic Marketer, without the brand kit.
Questions
General answers to the questions clients always ask, deadline reminders, plain-English explanations of rule changes, and the mistakes you keep seeing. From the principal's LinkedIn profile first.
Other guides
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A recording, a photo, a link, or one sentence. Review the drafts. Publish when they are yours.
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