Social Media Marketing for Plumbers: What to Post, Where and How Often
Social media marketing for plumbers has an advantage most plumbers never use: every job is a story with a villain. The tree root, the wipe that was not flushable, the DIY job from 1987. People love those stories, they share them, and they remember the plumber who told them when the hot water dies on a Sunday. (Nobody remembers the plumber who posted a logo and a phone number.)
What to post
The posts that belong in this feed
Not a content calendar of invented themes. The work already produces these.
The job with a story
What you found, what it was doing, what you did. One photo, three lines. This is the post that gets shared.
The thing not to do
"Do not pour this down the sink." The public-service post that makes you the honest one.
The before and after
The blocked drain, the new bathroom, the tidy install. Proof without a word of hype.
The seasonal reminder
Gutters before winter, hot water before the cold, the garden tap before summer.
Example post
Social media marketing for plumbers, in one post
Not a template. Not a swipe file. Just one post, made the way it would be made from your week.
EXAMPLE · FACEBOOK POST, ALSO CUT DOWN FOR GOOGLE BUSINESS PROFILE
A two-van plumbing business. Written for this guide the way Magic Marketer® drafts a post. Not a customer's post.
Glenelg North, this morning. Kitchen sink backing up for the third time this year. What we found: a fat plug the length of a forearm, sitting where the pipe drops under the slab. Years of pan oil, rinsed down with hot water, setting hard once it hit the cold pipe. We cleared it with the jetter and filmed the pipe afterwards, so the owner could see it was clean. The fix you can do at home: wipe the pan with paper towel before it goes near the sink. That's it. Blocked drain in the western suburbs? Call or message us.
Why it works
A suburb, a villain, a fix and one useful line. It took two photos and a voice note. (The owner has since bought paper towel.)
What to post this week
- Monday: post one job from last week. Photo, what you found, what you did.
- Tuesday: put the same job on Google Business Profile, with the suburb in the first line.
- Wednesday: one thing not to put down the sink. Wipes, oil or cotton buds. Pick one.
- Thursday: one seasonal reminder for the weeks ahead. Gutters, hot water or the garden tap.
- Friday: ten minutes to approve next week's posts, made from this week's photos.
Where it comes from
You already have the source
The phone photos
Every plumber has a folder of horrors. It is a year of content.
The explanation at the door
Record it in the van. "Here is why your tap hammers" is a carousel.
The invoice line items
What a service actually includes, rebuilt as a post, answers the question every customer has.
Platforms
Where this kind of work actually shows up
The main one. Local groups, homeowners, the emergency call. The suburb goes in the first line every time.
Google Business Profile
The listing next to the call button. Post there every week, even one photo of a job done.
Optional. Works for bathroom renovators and anyone with a finished product to show. Less useful for emergency work.
Cadence
How often is enough
One job post a week, one reminder or explainer a fortnight. A Google Business post every week. It takes ten minutes on a Friday and the calls on Monday come from it.
Usual mistakes
What this feed gets wrong
Posting the logo and the number
That is an ad, not a post. Nobody shares an ad.
Showing the customer's house
Ask first. The street number in the background is a problem.
Going quiet for a month
A plumber who posted last in March looks like a plumber who stopped answering the phone in March.
Tools that do this
Turn this week’s source into posts
Free to start. Same job as Magic Marketer®, without the brand kit.
Questions
The job with a story, the thing not to do, the before and after, and the seasonal reminder. Facebook and Google Business Profile first, with the suburb in the first line.
Other guides
All guides →See what a week of your material becomes.
A recording, a photo, a link, or one sentence. Review the drafts. Publish when they are yours.
Takes minutes to get set up. No card needed.