Social Media Marketing for Therapists: Visible Without Oversharing
Therapists are the profession most afraid of social media and the one the internet most needs. The feed is full of people explaining attachment styles who have never sat with a client. The people who have are quiet, because the rules are real and the fear of a boundary slip is bigger than the desire to post. (The fear is reasonable. It is also solvable with three rules and a review step.)
“Without Magic Marketer, I probably wouldn’t be posting to social media at all.”
“It’s impressive how easy it is to post to social media.”
“It’s easy, simple and I have social content going out everywhere.”
What to post
The posts that belong in this feed
Not a content calendar of invented themes. The work already produces these.
The concept, explained
What "window of tolerance" actually means, in plain words, without a diagnosis attached. Education that does not treat.
What therapy is like
The first session, what you do not have to say, how long it takes. The posts that get someone through the door.
The boundary
What you offer and what you do not. It filters the wrong clients in the kindest way.
The person, a little
Why you do this work, in a paragraph. Not your own story in detail.
Where it comes from
You already have the source
The explanation you give in session
Generalised, with no client in it. Record it as a voice note after the day.
The intake or FAQ document
You wrote it to lower the barrier. It is a month of posts.
The training you delivered
A workshop recording is a quarter of carousels.
Platforms
Where this kind of work actually shows up
Where prospective clients look before they book. Psychoeducation carousels, the practice as a place, the therapist as a person, carefully.
For EAP work, corporate wellbeing, supervision and referrals from GPs and other clinicians. The professional note, not the personal one.
Parents and older clients. Practice news, the group starting in March, the plain explainer.
Cadence
How often is enough
One or two posts a week. A therapist who posts daily reads as a marketer. One who posts every Tuesday for a year reads as reliable, which is the brand.
Usual mistakes
What this feed gets wrong
Case material, even disguised
If a client could recognise themselves, it is not a post. Generalise to the pattern, never the person.
Testimonials
In Australia AHPRA prohibits testimonials for regulated health services, and most professional codes elsewhere restrict them. Do not ask for them; do not repost them.
Replying to disclosures in comments
Someone will tell you something serious under a post. Have a fixed response ready and take it off the platform.
From this world
“I never thought I would say this, but I actually enjoy doing social media now!”
Natalie Hewitt
Practical Clinical Governance
Tools that do this
Turn this week’s source into posts
Free to start. Same job as Magic Marketer, without the brand kit.
Questions
Yes, within the rules of your registration. Psychoeducation, what therapy is like, your boundaries and a little about you are all fine. Case material and testimonials are not.
Other guides
All guides →See what a week of your material becomes.
A recording, a photo, a link, or one sentence. Review the drafts. Publish when they are yours.
Takes minutes to get set up. No card needed.