Content pillars — recurring themes in every post

New Content Pillars sub-tab under You (everyone) and Company (admins) in Settings — name the recurring themes your posts rotate through, each with a short description the generator reads

New Content Pillars sub-tab under You (everyone) and Company (admins) in Settings — name the recurring themes your posts rotate through, each with a short description the generator reads
Onboarding step to choose your pillars — personal and company accounts get sensible suggested cores you can tailor or extend (up to 20 pillars)
Every caption is pinned to a focus pillar so posts are clearly about one theme — not a vague blend of everything you've ever said
Monday drafts rotate through your pillars deterministically across the week — different pillar each draft, stacked with profile anchors, target-audience facets, and TOFU/MOFU/BOFU rotation
Create Post and the caption API pass pillar context through to the generator; empty pillars fall back gracefully to profile and audience context
For teams: company pillars drive company drafts; personal pillars drive each teammate's own drafts — never crossed