What 62 Small Businesses Actually Posted in Q3 2026
502 posts from 62 small businesses in July and August: what actually got published, how far it travelled, and how we counted it.
“Without Magic Marketer, I probably wouldn’t be posting to social media at all.”
“It’s impressive how easy it is to post to social media.”
“It’s easy, simple and I have social content going out everywhere.”
Posts published
+58% vs May
Total views
New followers
Avg posts / customer
+58% vs May
Every quarter we pull aggregate numbers from across Magic Marketer — not a survey, not a case study of one loud account. This is what 62 connected customer accounts actually posted in the first two months of Q3 2026, before September has closed.
Q3 at a glance
July and August together: 502 posts, 170K impressions, 47K views. September is still running, so it is not in this total. The chart is the two months we can actually close.
Q3 so far (July–August)
Aggregate stats across connected Magic Marketer customer accounts
Posts published
502
267 in July, 235 in August
Impressions
170K
Times the posts were seen
Views
47.4K
Where the platform returned views
Avg posts / customer
8.1
62 active customers
Posting volume held
Customers published 267 posts in July and 235 in August. That is not a spike and it is not a collapse — it is a two-month cadence of small businesses showing up, mostly without a marketing department.
8.1 posts per customer across the two months. The useful number is not a viral outlier. It is that the queue kept moving.
Posts published — July vs August
502 posts across the two months
Volume held: 267 posts in July, 235 in August (-12% month on month). Combined: 502.
Reach moved more than volume
Impressions landed at 117K in July and 53K in August. Posting stayed in the same band; how far those posts travelled did not. That is the kind of split you only see when you look at the whole customer base rather than one hero account.
Impressions — July vs August
170K impressions across the two months
Reach moved more than volume. August impressions were -55% vs July, while posting stayed in the same band. Combined: 170K.
Methodology
Original data is only useful if you can see how it was counted. This is the bag, not a gloss on it.
How these numbers were counted
So you can cite them without guessing what is in the bag
- Period: 1 July–31 August 2026. September is still in progress, so it is not in this total.
- Who: 62 active Magic Marketer customers with connected social accounts — small businesses, consultants, and teams, mostly in Australia.
- What: Posts published through Magic Marketer, plus impressions, views, and likes where the connected platform returned them.
- What this is not: A YouTube-weighted global-reach number. Follower growth is omitted this quarter because the connected follower feed was incomplete. June’s published report used a broader pull and should not be stacked against these two months as a like-for-like drop.
What we're seeing
502 posts in July and August
267 in July, 235 in August — a two-month cadence, not a campaign burst. 8.1 posts per customer across 62 accounts.
170K impressions, 47K views
Reach moved more than volume. August impressions were down vs July while posting stayed in the same band.
Counted from connected accounts, not a survey
Posts published through Magic Marketer, plus the impressions and views the platforms returned. September is still open, so it is not in the total.
September will close this quarter. We will add it when the month is done — same method, same bag — and report whether volume holds and whether reach comes back with it.
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