What is an Identity Post?
An identity post describes a type of person your customers are, or want to be, so they recognise themselves in it. Starter packs and "signs you're a..." posts are identity posts. The aim is a follow or a share from the people who feel seen, and a shrug from everyone else.
4 trends
Angles inside this type
Follows
What this type earns
Monthly
How often it earns a slot
Opt-in
People seeing themselves
Example
An example identity post
Written for a hair salon, best as a quote card. We wrote it to show the shape. Yours would come from what you have already said.
Signs you're ready to stop colouring your greys: - You've booked a root touch-up every four weeks for years. - You secretly love the silver streak at the front. - You'd rather blend it than fight it. Sound like you? Grey blending was made for you.
What it is
A flag people can stand under
An identity post tells the right people “this is for you.” Starter packs, signs, and one-line flags all do that job.
It is not a bio rewrite. It is a picture of the role as you actually live it, so the people who want that life can follow.
When to use an identity post
- You can name the traits of the people you want to attract
- The starter pack would be recognisable to your clients
- You want follows from the right room, not everyone
- You are willing to be known for this version of the work
Use something else when
- You are confessing the messy version - that is a confession
- You are showing a day in the work - that is behind-the-scenes
- You are teaching the how - that is a listicle or quick tip
- You would not put the line on a homepage
The trends
Four angles inside this type
The braces are where your role, industry and specifics go. Trends move with the feed - this list is what is landing now, not a permanent set.
In every format
The same idea, four ways
One identity - as a stacked carousel, a quote card, a text post, or a talking-head clip.
Previews are placeholders - live drafts are built from your own material and brand kit.
What good looks like
The anatomy of an identity post that attracts the right people
Be specific about the role
“Entrepreneur” is nobody. “The consultant who still writes their own proposals” is someone.
Show, do not vibe
Habits and objects beat adjectives. If it could apply to anyone, it applies to no one.
Leave an out
People should be able to say “that is not me” as cleanly as “that is me.”
Match how you actually work
An aspirational identity you do not live is a magnet for the wrong clients.
Where it comes from
How you already describe the people you like working with
Identity posts come from the way you talk about the work when you are hiring, referring, or joking.
CLIENT CALL
The moment you said “people like us do it this way”
VOICE NOTE
The rant about what the role actually takes
A LINK
A starter pack you agreed with - or did not
ONE TYPED LINE
The flag you would put on a tote bag
FAQs
Identity posts, answered
An identity post describes a type of person your audience is or wants to be, so the right people recognise themselves.
Put a flag out for the people you actually want.
Starter packs, signs and one-line flags, on the identity angles people are posting right now. Pick one, tweak a line, hit publish.