How to Do Social Media Marketing for Virtual Assistants
“Can you just do the social” usually means Canva, captions, three logins, and a founder who replies “make it punchier” at 10pm. Social for VAs works when the founder’s week is the source, each client is a kit, and your job is review and schedule - not invention.
“Without Magic Marketer, I probably wouldn’t be posting to social media at all.”
“It’s impressive how easy it is to post to social media.”
“It’s easy, simple and I have social content going out everywhere.”
What to post
The posts that belong in this feed
Not a content calendar of invented themes. The work already produces these.
For the client: their words, their work
A call they were on, a photo they took, a newsletter they sent. You should not be the idea person at midnight.
For you: the system
How you run a queue. What you need from a client to make a week. That is how other founders hire you.
Where it comes from
You already have the source
The founder’s recording or notes
If they will not talk for two minutes, you will be inventing their brand forever.
A kit per client
Colours, type, banned phrases. Guessing the hex every Monday is not the job they hired.
Last week’s files
The PDF, the blog, the testimonial sitting in the Drive. Use them.
Platforms
Where this kind of work actually shows up
Each client’s mix
You already know it. The work is not choosing TikTok. It is filling what you sold without rebuilding every post.
Your own channels
If you want inbound, post the method - how you run a week - not stock photos of a laptop on a beach.
Cadence
How often is enough
Whatever is in the retainer, batched. Daily posting that requires daily design is how the hours disappear. A week of drafts on Monday, scheduled, is the job.
Usual mistakes
What this feed gets wrong
Becoming the ghostwriter and the designer
That is two roles. If they will not give you source material, the retainers will never be profitable.
One Canva account, five brands
The kit will leak. Separate kits, or you will post the wrong colour on the wrong client.
Waiting on “make it punchier”
Send drafts in their voice from their material. Punchier is what people say when the source was a blank page.
Tools that do this
Turn this week’s source into posts
Free to start. Same job as Magic Marketer, without the brand kit.
Questions
A kit and a queue per client, fed from their calls, photos and writing. If you are inventing every caption, the model does not scale.
Other guides
All guides →See what a week of your material becomes.
A recording, a photo, a link, or one sentence. Review the drafts. Publish when they are yours.
Takes minutes to get set up. No card needed.