How to Do Social Media Marketing for Agencies
Agencies do not have a ideas problem. They have a per-client factory problem - a new kit, a new voice, a new set of sizes, every Monday. Social for agencies works when each client is a kit and a queue, not a blank file.
“Without Magic Marketer, I probably wouldn’t be posting to social media at all.”
“It’s impressive how easy it is to post to social media.”
“It’s easy, simple and I have social content going out everywhere.”
What to post
The posts that belong in this feed
Not a content calendar of invented themes. The work already produces these.
For clients: their week, in their voice
Calls, shoots, blogs they already have. You should not be inventing a persona they do not have.
For the agency: the work, without breaking NDA
The method, the result, the before-and-after they will let you show.
Where it comes from
You already have the source
Each client’s calls and files
The account should not start from a prompt. It should start from their material.
A kit per client
Type, colour, banned phrases, audience. If that lives in Slack, it will not hold.
A review step they will actually do
Clients will not live in your design file. They will tap approve on a wall of drafts.
Platforms
Where this kind of work actually shows up
Whatever the client sold
You already know the mix. The work is producing it without rebuilding every asset from zero.
The agency’s own channels
The same system. If you cannot run your own feed this way, you will not run a client’s.
Cadence
How often is enough
Whatever you sold. The operational tell is whether a junior can run the week from the queue. If only a designer can, you have not productised it.
Usual mistakes
What this feed gets wrong
A new Canva file every week
That is why client social is unprofitable. The kit has to persist.
Writing in the agency voice
Every client coming out like you is how retainers get cancelled. Voice is the product.
Sending PDFs of mockups for approval
That is how feedback becomes a second project. Drafts they can edit in place.
From this world
“We love the software, we can't get enough of it.”
Marce Osorio
Gambit Development Group
Tools that do this
Turn this week’s source into posts
Free to start. Same job as Magic Marketer, without the brand kit.
Questions
A brand kit and a review queue per client, fed from their own material. If every week starts in a blank design file, you cannot scale it.
Other guides
All guides →See what a week of your material becomes.
A recording, a photo, a link, or one sentence. Review the drafts. Publish when they are yours.
Takes minutes to get set up. No card needed.