How to Do Social Media Compliance for APRA, AHPRA and TGA
If you operate in finance, health, or therapeutic goods in Australia, the feed is not a free-for-all. Here is a plain-English map of what usually can go out, what usually cannot, and where Magic Marketer’s compliance presets sit in that loop. Not legal advice.
“Without Magic Marketer, I probably wouldn’t be posting to social media at all.”
“It’s impressive how easy it is to post to social media.”
“It’s easy, simple and I have social content going out everywhere.”
Read this first
This is not legal advice
Advertising rules in licensed industries are specific, and they change. Use this as a starting map of what usually belongs in a feed and what usually does not. Your own licence, code, and reviewer still sit on top. Magic Marketer flags phrasing on the draft. A human still has to approve.
What you can and cannot post
APRA / financial services
AFSL holders, advisers, brokers, lenders, and anyone talking about credit or investments in public.
Usually fine
- Explain how you work, who you help, and what a first conversation looks like
- Publish general education - how a home loan is structured, what a statement of advice is for - with the right general-advice disclaimer
- Talk about process, turnaround, and the questions you always get on a discovery call
Usually not
- Guarantee returns, “risk-free” products, or a specific outcome for the reader
- Give personal advice in a caption (a recommendation based on someone’s situation)
- Use a client result as a promise that the next person will get the same thing
What you can and cannot post
AHPRA / health practitioners
Doctors, dentists, allied health, psychologists, and anyone advertising a regulated health service.
Usually fine
- Who you are, your qualifications, where you practise, and how to book
- General health education that does not imply a guaranteed clinical result
- How an appointment runs, what to bring, and what you do not treat
Usually not
- Testimonials that amount to “this treatment worked for me, it will work for you”
- “Best”, “leading”, or exclusive claims you cannot substantiate
- Before-and-afters that imply a promised outcome, or patient stories without proper consent
What you can and cannot post
TGA / therapeutic goods
Anyone marketing a medicine, supplement, device, or other therapeutic good - including clinics that name products.
Usually fine
- General wellness education that is not a therapeutic claim
- How you work with a product category, without saying it treats or cures a disease
- Factual, permitted statements about a registered good - not “TGA approved” as a marketing badge unless that is actually true
Usually not
- Treat, cure, prevent, or diagnose claims you do not have evidence for
- Testimonials about a therapeutic good
- Implying a product is safer or more effective than the evidence allows
What you can and cannot post
NDIS, aged care, and clinical governance
Providers, consultants, and clinics whose marketing sits next to a quality standard.
Usually fine
- Education - what a standard actually means, what to ask, how an audit typically runs
- How you work, without a case file attached
- Sector explainers families and providers can actually use
Usually not
- Participant or resident photos used as marketing
- Outcome guarantees or implied results
- Identifying stories, even when they would make a strong post
In the product
Where Magic Marketer sits in this
Compliance presets live on Brand, next to guardrails. You turn on TGA, APRA, AHPRA, NDIS, or whichever frameworks apply. Each seeds restricted claims and required disclaimers you can edit.
When a draft is written, risky phrasing is flagged on the post you are already reviewing - not in a separate tool. Nothing publishes until you say so.
That is the whole point: the feed can keep moving without you becoming a full-time compliance officer, and without skipping the human who still has to sign off.
Questions
Does this work for my kind of business?
Yes. There is an NDIS Practice Standards preset under Brand → Compliance & claims, alongside Aged Care, NSQHS, NSQPCH, and RACGP. Drafts flag restricted claims and missing disclaimers on the post you are already reviewing. You still approve every post. Education and process posts are the usual fit — not participant stories or outcome guarantees.
Draft inside the rules you already have.
Turn on the presets that apply, review the flags on the post, and publish when you are ready.
Cancel anytime if it's not earning its spot.