The Best Time to Post on LinkedIn (For People Who Post From Their Phone at 7am)
Quick answer: the best time to post on LinkedIn is when your own network is at their desks, which for most business audiences means the working day in their time zone, and your post analytics will confirm it. Charts giving a single hour are averages of other networks. Use your own history, or a scheduler that reads it.
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Updated September 2026 · 5 min
Where does LinkedIn tell you your best time?
LinkedIn is the least generous platform with audience timing data: post analytics show how each post did, and creator analytics show follower growth and impressions, but there is no "when your followers are online" chart the way Instagram and Facebook offer. So the history of your own posts is the chart. Which ones did well, and when did they go out. (You can do this in a spreadsheet. Nobody does this in a spreadsheet twice.)
What shapes timing on LinkedIn?
LinkedIn is a work platform, so what practitioners generally see is that engagement sits inside the working day and drops off at night and on weekends. That is convention, not documented behaviour, and it holds better for LinkedIn than for any other platform because the audience is there for work. The complication is time zones: a consultant in Adelaide whose clients are in Sydney and Singapore has two working days to choose from, and a chart built from New York helps with neither.
LinkedIn posts also have a long tail. A post that catches keeps getting shown for days, so the hour decides the first push and the post decides the rest. A customer with 150 connections got 28 leads from one post. The size of the network and the hour were not the story. The post was.
How does Magic Marketer pick the time?
From your own account's history on that platform: when your followers have engaged with your posts before. It needs enough posts to see a pattern, so on a brand-new account it uses a sensible default until your numbers arrive, then switches. It is per platform, because your LinkedIn audience and your Instagram audience are not the same people on the same clock.
On the review screen you can publish now, pick a time, or choose "schedule for best performance". Most people choose the third and stop thinking about it, which is the point.
Does the hour matter more than posting at all?
The customers who ask us about LinkedIn timing are almost always the ones who post once a fortnight. Once the posts are ready before Monday and go out five times a week, the hour becomes a setting rather than a decision. That is the difference between a LinkedIn presence and a LinkedIn intention.
What do we see in the field?
The businesses that ask us about timing most are the ones posting least. When the calendar is empty, the hour feels like the lever. Once a week of posts is going out, timing becomes what it is: a small, real, automatable improvement on top of consistency. Our customers report spending about fifteen minutes a week reviewing and scheduling posts, and none of that time goes on deciding the hour.
What should you do this week?
- List your last twenty posts with impressions and the hour they went out, and look for the pattern
- Post in that window, in your audience's time zone, for two weeks
- Let the scheduler read the same history and pick the slot each time
If the problem is the hour, the feature fixes it. If the problem is that there are no posts to schedule on LinkedIn, Magic Marketer makes those too: one source becomes a week of posts in your voice, and each one goes out at the best time for your account. Free to start, no card.
What about the other platforms?
Same honest answer, different shape. The hub covers what the charts get wrong; each platform page covers what drives timing there.
Questions
When your own network is at work, which for most business audiences is the working day in their time zone, and your post history will show the hours that did best. Charts giving one hour are averages of other networks.
Other guides
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