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By Lucy Bloomfield, Founder, Magic Marketer® · Updated

Publer alternatives in 2026: six tools, prices checked

If you want the simplest cheap queue, Buffer. If you want analytics across brands, Metricool. If you want an inbox, Pallyy. If recycling evergreen posts is the job, SocialBee. If you need enterprise monitoring, Hootsuite. If the library is empty, Magic Marketer®. If you have a big library of finished posts and two or three channels, stay on Publer.

How we compared them

We read each vendor's own pricing page on 12 October 2026 and copied the list prices as published. Where a page did not show a price we could read, we wrote "Check current pricing" rather than guess. Each tool gets one best-for label, so no two are pitched at the same reader. The switching section comes from the vendor's own help centre. Magic Marketer® is our product. The choose-them-if lines are written so you can leave this page for someone else.

Why people leave Publer

Publer is the budget scheduler with the long feature list. Bulk scheduling, recurring posts, first comments, a link in bio. From $5 a month per account, it is one of the cheapest ways to run a couple of channels well.

People start looking around at channel six or seven, when per-account pricing stops being cheap. Or the day they realise the bulk uploader needs a spreadsheet of posts.

Most people have that spreadsheet. It has three rows.

PlanPriceWhat you get
Free$01 user, 3 social accounts (not X), 10 scheduled posts per account
ProfessionalFrom $5/mo per accountOr $4/mo billed yearly. Unlimited scheduling and drafts, X included. 7-day trial
BusinessFrom $10/mo per accountOr $8/mo billed yearly. Adds analytics, post recycling and unlimited AI. 14-day trial

USD list prices from publer.com/plans, checked 12 October 2026. Priced per social account, with extra members on top. Every tenth account is free. Ten accounts on Professional came to $36/mo.

Stay on Publer if

You have a large library of finished posts and want the cheapest way to schedule and recycle them across two or three channels.

Publer alternatives at a glance

ToolBest forStarting priceWatch out for
PublerRecycling a big library on a small budgetFree, then from $5/mo per accountCancelling clears the scheduled queue.
BufferThe simplest cheap queueFree, then $5 per channel/moNo post recycling.
MetricoolAnalytics across several brands for one priceFree, then from $20/moDoes not make posts.
Magic Marketer®Making the posts when the library is emptyA$99/mo for up to 2 brandsNo CSV import or evergreen recycling.
PallyyA calm planner with a real inboxFree, then $25/mo per social setFree plan is images only.
SocialBeeEvergreen categories that re-post on a rhythm$29/moNo free plan.
HootsuiteEnterprise monitoring and an inbox$99 per user/moPer user. No free plan.

Prices from each vendor's own pricing page, checked 12 October 2026: publer.com/plans, buffer.com/pricing, metricool.com/pricing, pallyy.com/pricing, socialbee.com/pricing and hootsuite.com/plans. Competitor prices in USD, except Pallyy, whose page does not name a currency. Publer prices by account, so we show the one-account starting price. Magic Marketer® prices are in AUD.

Best for: The simplest cheap queue

Buffer

Buffer logo

Buffer is the simpler budget scheduler. Free for three channels, then $5 per channel a month, with unlimited users on Team. Compared with Publer, it has fewer features and a calmer screen. Neither makes the posts.

PlanPriceWhat you get
Free$03 channels, 10 scheduled posts per channel, 1 user
Essentials$5/mo per channelOr $60 a year per channel. Unlimited scheduled posts, 1 user
Team$10/mo per channelOr $120 a year per channel. Unlimited team members

USD list prices from buffer.com/pricing, checked 12 October 2026. 14-day trial on paid plans. The price per channel drops past 10 channels.

Choose Buffer if

You already have a marketing team or writer producing content, and you just need a reliable place to schedule and queue posts across platforms.

Pros

  • Usable free plan
  • Quick to learn
  • Unlimited users on Team

Cons

  • No post recycling
  • Basic reporting
  • Does not make posts

Best for: Analytics across several brands for one price

Metricool

Metricool logo

Metricool is cheaper than Publer once you run several brands, with better analytics. Free for one brand, then Starter from $20 a month for five. Compared with Publer, the price is per brand, not per account.

PlanPriceWhat you get
Free$01 brand, 20 scheduled posts a month
StarterFrom $20/mo5 brands. $36/mo for 10 brands
AdvancedFrom $53/mo15 brands, up to 50

USD list prices from metricool.com/pricing, checked 12 October 2026. Annual billing saves up to 24%.

Choose Metricool if

You already have content and mainly need a cheap, capable dashboard for scheduling, analytics, and competitor tracking across a lot of brands or accounts.

Pros

  • Several brands on the entry plan
  • Organic, paid and competitor analytics
  • Generous free plan

Cons

  • No evergreen recycling
  • Busy interface
  • Does not make posts

Best for: Making the posts when the library is empty

Magic Marketer®

This week · approved

MonThree things that stall week threeLinkedIn · 9:00Queued
TueReel from Tuesday's callInstagram · 18:30Best time
WedWeek three is where consistency diesLinkedIn · 8:15Queued
Thu"Consistency beats perfection."Facebook · 12:00Queued
Fri22 seconds, captions burned inTikTok · 17:45Best time

Magic Marketer® makes the posts first. One source - a recording, a transcript, a link, a photo - becomes eight formats in your voice, then is scheduled to nine channels. It is priced per plan, not per account, so nine channels cost the same as one. It does not import a CSV or recycle evergreen posts.

PlanPriceWhat you get
Free trialA$0 for 7 daysCard at sign-up. Publishing, scheduling and unlimited creations included. Free for 7 days. Cancel anytime before day 7 and you won't be charged.
Up to 2 brandsA$99/moUp to 2 brands. Unlimited team members. Publishing and scheduling included. A fresh batch on your schedule, daily, weekly, or monthly. Weekly community calls and workshops included. For 3 or more brands, book a demo and we quote agency pricing. Or A$986/yr, save 17%.
AgencyCustom3 or more brands. No public rate, quoted on a demo.

Magic Marketer® prices are in AUD.

Choose Magic Marketer® if

You have the bulk uploader and nothing to upload, and you want the posts made from what you already say.

Pros

  • Makes the posts from a source you already have
  • Priced per plan, not per account
  • Brand guardrails and compliance presets

Cons

  • No CSV import
  • No evergreen recycling
  • No permanent free plan

Best for: A calm planner with a real inbox

Pallyy

Pallyy logo

Pallyy is tidier than Publer, with an inbox and five years of analytics on paid plans. Pro is $25 a month for one social set of up to eleven accounts. Compared with Publer, one set costs the same however many accounts are in it.

PlanPriceWhat you get
Free$01 social set, 15 scheduled posts a month, images only
Pro$25/moOr $240 a year. 1 social set, 1 user, unlimited posts. Extra set $10/mo
Agency$99/moOr $950 a year. 10 social sets, 3 users. Extra set or user $10/mo
Scale$199/moOr $1,980 a year. 30 social sets, 10 users

List prices from pallyy.com/pricing, checked 12 October 2026. The page does not name a currency. 14-day trial on paid plans. No video, carousels or inbox on the free plan.

Choose Pallyy if

You already have posts, want the cheapest well-made scheduler with a real inbox, or run an agency with up to ten clients.

Pros

  • Calm, clean interface
  • Inbox on paid plans
  • Usable free plan

Cons

  • Free plan is images only
  • One user on Pro
  • Does not make posts

Best for: Evergreen categories that re-post on a rhythm

SocialBee

SocialBee logo

If recurring posts are what you use Publer for, SocialBee built its whole product around them. Sort posts into categories, give each a schedule, and it keeps re-posting. Bootstrap is $29 a month for five profiles. Compared with Publer, recycling is the point, not a feature.

PlanPriceWhat you get
Bootstrap$29/moOr $290 a year. 5 profiles, 1 user
Accelerate$49/moOr $490 a year. 10 profiles, 1 user, CSV upload
Pro$99/moOr $990 a year. 25 profiles, 3 users, post approval
Pro50 and upFrom $179/mo50 to 150 profiles, 5 users, for agencies

USD list prices from socialbee.com/pricing, checked 12 October 2026. No free plan. 14-day trial, no card. Extra user $10/mo.

Choose SocialBee if

You have a back-catalogue of good evergreen posts and want them re-shared on a rhythm across several channels.

Pros

  • Category-based evergreen queues
  • AI text help on every plan
  • Ten profiles on Accelerate

Cons

  • No free plan
  • One user on the cheaper plans
  • Does not make posts

Best for: Enterprise monitoring and an inbox

Hootsuite

Hootsuite logo

Hootsuite is the opposite end. Per-user pricing from $99 a month, with an inbox, monitoring and approvals. Compared with Publer, it is many times the price and built for a team.

PlanPriceWhat you get
Standard$99 per user/mo10 social accounts
Professional$199 per user/moUnlimited social accounts
Advanced$399 per user/moUnlimited social accounts
EnterpriseCustomQuoted by sales

USD list prices from hootsuite.com/plans, checked 12 October 2026. No free plan. 14-day trial.

Choose Hootsuite if

You run social for a large team and need brand monitoring, message routing and multi-step approvals with a paper trail.

Pros

  • Strong monitoring and inbox
  • Ten accounts on Standard
  • Multi-step approvals

Cons

  • Per-user pricing
  • No free plan
  • Does not make posts

How to choose a Publer alternative

Start with why you opened Publer this week. It is usually one of six.

  1. 01

    To upload a big library to two or three channels

    Stay on Publer. It is hard to beat for that.

  2. 02

    To schedule, and you want it simpler

    Buffer.

  3. 03

    To check the numbers across brands

    Metricool.

  4. 04

    To answer comments and messages

    Pallyy.

  5. 05

    To recycle evergreen posts

    SocialBee, or Hootsuite if you are a large team.

  6. 06

    To find something to post

    Magic Marketer®. It makes the posts from a link, a photo or one line. That is the only reason to pick us over Publer.

Switching from Publer: your queue, media and analytics

Most roundups skip this bit. With Publer, the order matters a lot.

The short version: cancelling clears your scheduled queue, so copy it first or pause instead.

What moves

  • Your analytics, on Business. The Overview exports to PDF or CSV, and Post Insights to CSV with no post limit.
  • Your media, one file at a time, from the Media Library.
  • Your posts already published. Deleting Publer does not remove them from the networks.

What does not

  • The scheduled queue. Publer says that if you cancel and drop to the free plan, all scheduled posts will be lost. We found no export for them.
  • Connected accounts. Connections do not transfer. Removing an account in Publer permanently deletes its posts and analytics.
  • Your post history on the free plan. It keeps 24 hours of history.

In this order

  1. Export analytics on Business, and download the media you want to keep.
  2. Copy the scheduled posts you want to keep. Cancelling will clear them.
  3. Connect your accounts in the new tool and rebuild the queue there. Magic Marketer® does not import a Publer queue - it makes new posts from a source.
  4. Cancel from Settings, then Billing. Paid features last to the end of the period, and the queue clears when you drop to free, so nothing goes out twice. If you are not sure, pause for one to three months instead.

From Publer's help centre (What are Publer's Plans and Pricing?, How to cancel my subscription, How to pause my Publer subscription, How to download your Analytics Reports, How to download files from the Media Library, and How to remove a social account from Publer), checked 12 October 2026.

Publer alternative FAQs

Is Publer free?

There is a free plan: one user, three social accounts (not X), ten scheduled posts per account. Professional starts at $5 a month for one account, and Business at $10.

What is the cheapest Publer alternative?

For a few channels, Buffer at $5 per channel a month, or its free plan. For lots of brands, Metricool from $20 a month for five. Magic Marketer® costs more because it makes the posts as well as scheduling them.

What happens to my scheduled posts if I cancel Publer?

Publer says that if you cancel and drop to the free plan, all your scheduled posts will be lost. Paid features last to the end of the period. Pausing for one to three months keeps them instead.

Can I export my posts from Publer?

We found no export for scheduled posts in Publer's help centre. On Business, analytics export to PDF or CSV. Media downloads one file at a time.

Does Magic Marketer® have bulk scheduling?

Yes, of the batch it makes for you: once a set is reviewed you can spread it across the week in one move. It does not import a CSV of posts made elsewhere.

Related: Buffer alternatives · SocialBee alternatives

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