Best for: A cheap queue when the posts already exist
Buffer is the cheaper entry. Free for three channels, then $5 per channel a month. Compared with Pallyy, the inbox is weaker and the screen is just as calm.
| Plan | Price | What you get |
|---|
| Free | $0 | 3 channels, 10 scheduled posts per channel, 1 user |
| Essentials | $5/mo per channel | Or $60 a year per channel. Unlimited scheduled posts, 1 user |
| Team | $10/mo per channel | Or $120 a year per channel. Unlimited team members |
USD list prices from buffer.com/pricing, checked 12 October 2026. 14-day trial on paid plans. The price per channel drops past 10 channels.
Choose Buffer if
You already have a marketing team or writer producing content, and you just need a reliable place to schedule and queue posts across platforms.
Pros
- Usable free plan
- Priced per channel
- Quick to learn
Cons
- Weaker inbox
- Basic reporting
- Does not make posts
Best for: Reporting across several brands on a budget
Metricool gives a small agency five brands from $20 a month, with organic, paid and competitor analytics. Compared with Pallyy, the reporting goes further and the interface is busier.
| Plan | Price | What you get |
|---|
| Free | $0 | 1 brand, 20 scheduled posts a month |
| Starter | From $20/mo | 5 brands. $36/mo for 10 brands |
| Advanced | From $53/mo | 15 brands, up to 50 |
USD list prices from metricool.com/pricing, checked 12 October 2026. Annual billing saves up to 24%.
Choose Metricool if
You already have content and mainly need a cheap, capable dashboard for scheduling, analytics, and competitor tracking across a lot of brands or accounts.
Pros
- Several brands on the entry plan
- Competitor analytics
- Generous free plan
Cons
- Busier interface
- Shallower inbox
- Does not make posts
Best for: Filling the calendar, not just tidying it
This week · approved
MonThree things that stall week threeLinkedIn · 9:00Queued
TueReel from Tuesday's callInstagram · 18:30Best time
WedWeek three is where consistency diesLinkedIn · 8:15Queued
Thu"Consistency beats perfection."Facebook · 12:00Queued
Fri22 seconds, captions burned inTikTok · 17:45Best time
Magic Marketer® does the part before the calendar. One source - a recording, a voice note, a transcript, a link - becomes finished posts in eight formats in your voice, then publishes to nine channels. It has an inbox and analytics too, but those are not why you would buy it.
| Plan | Price | What you get |
|---|
| Free trial | A$0 for 7 days | Card at sign-up. Publishing, scheduling and unlimited creations included. Free for 7 days. Cancel anytime before day 7 and you won't be charged. |
| Up to 2 brands | A$99/mo | Up to 2 brands. Unlimited team members. Publishing and scheduling included. A fresh batch on your schedule, daily, weekly, or monthly. Weekly community calls and workshops included. For 3 or more brands, book a demo and we quote agency pricing. Or A$986/yr, save 17%. |
| Agency | Custom | 3 or more brands. No public rate, quoted on a demo. |
Magic Marketer® prices are in AUD.
Choose Magic Marketer® if
You know what to say and never sit down to turn it into posts, so the calm calendar stays empty.
Pros
- Makes the posts from a source you already have
- Up to 2 brands on one plan
- Brand guardrails and compliance presets
Cons
- No permanent free plan
- No social listening
- Agency pricing past 2 brands is quoted
Best for: An Instagram grid for photos you already shot
Planoly is the Instagram-first grid planner, with a link in bio and unlimited uploads on paid plans. Starter is $16 a month, or $14 billed yearly. Compared with Pallyy, it is more visual and has less of an inbox.
| Plan | Price | What you get |
|---|
| Starter | $16/mo | Or $14/mo billed yearly. 1 social set, 1 user, unlimited uploads |
| Growth | $28/mo | Or $24/mo billed yearly. 2 social sets, 2 users. Extra set $10/mo, extra user $5/mo |
| Pro | $55/mo | Or $47/mo billed yearly. 6 social sets, 6 users. Extra set $8/mo, extra user $3/mo |
USD list prices from planoly.com/pricing, checked 12 October 2026. The page opens on yearly billing. Planoly's help centre says prices are in USD. Free on the mobile app for 10 uploads a month. 14-day trial on paid plans.
Choose Planoly if
You shoot your own product photography, the Instagram grid is the point, and you want the cheapest visual planner that does it.
Pros
- Cheap entry plan
- Grid preview
- Link in bio included
Cons
- Free only on the mobile app
- Instagram-first
- Does not make posts
Best for: Bulk upload and recurring posts, priced per account
Publer prices per social account, from $5 a month, with bulk upload and recurring posts. Compared with Pallyy, it is cheaper for one or two accounts and dearer once you connect a full set.
| Plan | Price | What you get |
|---|
| Free | $0 | 1 user, 3 social accounts (not X), 10 scheduled posts per account |
| Professional | From $5/mo per account | Or $4/mo billed yearly. Unlimited scheduling and drafts, X included. 7-day trial |
| Business | From $10/mo per account | Or $8/mo billed yearly. Adds analytics, post recycling and unlimited AI. 14-day trial |
USD list prices from publer.com/plans, checked 12 October 2026. Priced per social account, with extra members on top. Every tenth account is free. Ten accounts on Professional came to $36/mo.
Choose Publer if
You have a large library of finished posts and want the cheapest way to schedule and recycle them across two or three channels.
Pros
- Usable free plan
- Bulk and recurring scheduling
- Every tenth account free
Cons
- Free plan has no X
- Cancelling clears the queue
- Does not make posts
Best for: Agencies that need client approval links
HeyOrca is built around the client approval. One calendar per client, unlimited users, approval links. Basic is $59 a month per calendar. Compared with Pallyy, users are unlimited and every client is another bill.
| Plan | Price | What you get |
|---|
| Free | $0 per calendar | 1 user, 2 social profiles, 15 scheduled posts a month |
| Basic | $59/mo per calendar | Unlimited users and posts, 10 profiles per calendar |
| Pro | $149/mo per calendar | Adds reporting, a social inbox and listening |
| Agency | Custom | Quoted by sales |
USD list prices from heyorca.com/pricing, checked 12 October 2026. Annual billing saves 15%. Five or more calendars save 40%. 14-day trial.
Choose HeyOrca if
You run an agency, you need unlimited seats, client approval links, and a shared calendar, and someone else is already producing the content that goes into it.
Pros
- Client approval links
- Unlimited users on paid plans
- Calendar exports to a spreadsheet
Cons
- Priced per calendar
- Reporting only on Pro
- Does not make posts