vs
Metricool alternatives: Magic Marketer® vs Metricool, and five others worth a look
Metricool is genuinely excellent at scheduling and analytics. It just assumes you've already made something worth scheduling.
Metricool is the scheduler people recommend when you ask for one that also does reporting. Analytics, competitor tracking, ad reporting and a planner in one dashboard, with a free plan that is genuinely usable for a single brand. It is hard to fault on value.
So why look for a Metricool alternative? Usually one of two reasons. Agencies outgrow the brand limits and the reporting starts to feel shallow next to dedicated tools.
And solo operators find that a dashboard full of charts does not help when nothing got posted this week, because nothing got made. Measuring an empty calendar is still an empty calendar. (The chart is very clear about it, though.)
Choose Metricool if
You already have content and mainly need a cheap, capable dashboard for scheduling, analytics, and competitor tracking across a lot of brands or accounts.
Choose Magic Marketer® if
The blank page is the actual problem - you need a machine that produces social assets fast, then publishes them, not just a calendar to put them in.
Metricool vs Magic Marketer®, feature by feature
What Metricool does well
The free plan (one brand, twenty posts a month, five competitor profiles) is one of the most generous in the category. Starter at $25/mo covers up to ten brands, which is exceptional for a small agency. The analytics are broad - organic, paid, competitors, hashtags - and the planner handles every major channel. If you already have content and want to know what is working, Metricool is a very good answer.
Where it stops
Metricool measures and schedules content; it does not create it. The AI assistant is a generic caption writer on a credit allowance - it has no idea who you are, what you sell or what you said on your last call. There is no carousel builder, no video, no design. Every chart in the dashboard is about posts you had to make somewhere else first.
How Magic Marketer® is different
Magic Marketer® solves the input problem. One source - a recording, a voice note, a transcript, a link - becomes finished posts in eight formats, in your voice, with your brand guardrails and any compliance rules applied before you see a draft. It publishes to the same channels Metricool does, and on Autopilot it makes a new batch daily, weekly, or monthly, at the time you choose.
If your team lives in Metricool's reports, keep it; the two are not really competing for the same job. If you are one person trying to stay consistent, the tool that fills the calendar matters more than the one that measures it.
Metricool pricing vs Magic Marketer® pricing
| Tool | Plan | Price | What you get |
|---|---|---|---|
| Metricool | Free | $0 | 1 brand, 20 scheduled posts per month, 5 competitor profiles, 30 days of analytics |
| Metricool | Starter | $25/mo | Up to 10 brands. $20/mo billed annually. |
| Metricool | Advanced | $67/mo | Up to 50 brands. $53/mo billed annually. |
| Magic Marketer® | Free trial | A$0 for 14 days | Unlimited creations and exports, no card. Publishing needs a paid plan. |
| Magic Marketer® | One brand | A$29/mo | A single brand. Posts in your voice. |
| Magic Marketer® | 5 brands | A$99/mo | Up to 5 brands. A fresh batch on your schedule, daily, weekly, or monthly. Team members included. No extra charge for an admin. More than 5 brands is agency pricing, quoted on a demo. |
Metricool prices are USD list prices as published on metricool.com, checked September 2026. Magic Marketer® prices are in AUD.
Other Metricool alternatives worth considering
Magic Marketer® is not the right fit for everyone. These are the tools we would point you to instead, and why.
Simpler and cheaper if you do not use the analytics. Free for 3 channels.
Better visual planning for Instagram-led brands, at a higher price and with no free plan.
For agencies that need client approvals more than they need reporting. $59 per calendar.
The enterprise step up: deeper listening and reporting, from roughly $199 per seat per month.
If you are an agency and want CRM, funnels and a social planner in one place. $97/mo and a steep learning curve.
Related: Metricool vs Buffer · Metricool vs Hootsuite
See the full list on the alternatives hub.
Metricool alternative FAQs
Is there a Metricool alternative with a free plan?
Buffer (3 channels, 10 posts each) and Publer both have free tiers. Magic Marketer® offers a 14-day trial with unlimited creations instead of a permanently free plan.
Does Magic Marketer® have analytics like Metricool?
Not at Metricool's depth. Magic Marketer® is a content production and publishing tool first; if competitor tracking and ad reporting are core to your work, keep Metricool for that and use Magic Marketer® to fill the calendar.
Which is better for a solo business owner?
If you have content and want to schedule and measure it cheaply, Metricool. If the content is the problem - you know what to say but never get around to making the posts - Magic Marketer®.
Can I run several brands in Magic Marketer®?
Yes. Teams and organisations can run multiple brand profiles, each with its own voice, guardrails and channels.
Stop scheduling a blank calendar.
Sign up in minutes. Your first posts are ready the same day.
Takes minutes to get set up. No card needed.