Best for: Reporting across several brands for less
Metricool is the value pick for multi-brand reporting. Free for one brand, then Starter from $20 a month for five, with competitor analytics. Compared with Vista Social, you lose reviews and most of the inbox. You keep most of the money.
| Plan | Price | What you get |
|---|
| Free | $0 | 1 brand, 20 scheduled posts a month |
| Starter | From $20/mo | 5 brands. $36/mo for 10 brands |
| Advanced | From $53/mo | 15 brands, up to 50 |
USD list prices from metricool.com/pricing, checked 12 October 2026. Annual billing saves up to 24%.
Choose Metricool if
You already have content and mainly need a cheap, capable dashboard for scheduling, analytics, and competitor tracking across a lot of brands or accounts.
Pros
- Generous free plan
- Several brands on the entry plan
- Competitor analytics
Cons
- No review management
- Lighter inbox
- Does not make posts
Best for: An inbox and planner for less
Pallyy has an inbox, a planner and five years of analytics on paid plans. Pro is $25 a month for one social set, and Agency is $99 for ten. Compared with Vista Social, there are no reviews or listening, and the price is a lot lower.
| Plan | Price | What you get |
|---|
| Free | $0 | 1 social set, 15 scheduled posts a month, images only |
| Pro | $25/mo | Or $240 a year. 1 social set, 1 user, unlimited posts. Extra set $10/mo |
| Agency | $99/mo | Or $950 a year. 10 social sets, 3 users. Extra set or user $10/mo |
| Scale | $199/mo | Or $1,980 a year. 30 social sets, 10 users |
List prices from pallyy.com/pricing, checked 12 October 2026. The page does not name a currency. 14-day trial on paid plans. No video, carousels or inbox on the free plan.
Choose Pallyy if
You already have posts, want the cheapest well-made scheduler with a real inbox, or run an agency with up to ten clients.
Pros
- Usable free plan
- Inbox on paid plans
- Ten social sets on Agency
Cons
- No reviews or listening
- One user on Pro
- Does not make posts
Best for: Making the posts, then publishing them
This week · approved
MonThree things that stall week threeLinkedIn · 9:00Queued
TueReel from Tuesday's callInstagram · 18:30Best time
WedWeek three is where consistency diesLinkedIn · 8:15Queued
Thu"Consistency beats perfection."Facebook · 12:00Queued
Fri22 seconds, captions burned inTikTok · 17:45Best time
Magic Marketer® starts with production. One source - a recording, a transcript, a link, a photo - becomes eight post formats in your voice, checked against your guardrails, then published to nine channels. It has an inbox and per-channel analytics. It does not do listening, reviews or employee advocacy.
| Plan | Price | What you get |
|---|
| Free trial | A$0 for 7 days | Card at sign-up. Publishing, scheduling and unlimited creations included. Free for 7 days. Cancel anytime before day 7 and you won't be charged. |
| Up to 2 brands | A$99/mo | Up to 2 brands. Unlimited team members. Publishing and scheduling included. A fresh batch on your schedule, daily, weekly, or monthly. Weekly community calls and workshops included. For 3 or more brands, book a demo and we quote agency pricing. Or A$986/yr, save 17%. |
| Agency | Custom | 3 or more brands. No public rate, quoted on a demo. |
Magic Marketer® prices are in AUD.
Choose Magic Marketer® if
You are one person or a small team, and the calendar is empty because nobody made the posts.
Pros
- Makes the posts from a source you already have
- Not priced per user
- Brand guardrails and compliance presets
Cons
- No social listening
- No review management
- No employee advocacy
Best for: Enterprise monitoring and approvals
Hootsuite is the enterprise version of the same idea. Inbox, monitoring and approvals, from $99 per user a month for ten social accounts. Compared with Vista Social, a second person doubles the bill.
| Plan | Price | What you get |
|---|
| Standard | $99 per user/mo | 10 social accounts |
| Professional | $199 per user/mo | Unlimited social accounts |
| Advanced | $399 per user/mo | Unlimited social accounts |
| Enterprise | Custom | Quoted by sales |
USD list prices from hootsuite.com/plans, checked 12 October 2026. No free plan. 14-day trial.
Choose Hootsuite if
You run social for a large team and need brand monitoring, message routing and multi-step approvals with a paper trail.
Pros
- Strong monitoring and routing
- Multi-step approvals
- Ten accounts on Standard
Cons
- Per-user pricing
- No free plan
- Does not make posts
Best for: Deeper reporting and listening
Sprout Social has better reporting and listening than Vista Social. Essentials is $79 per seat a month billed annually, and the cheaper tiers stop at five profiles. Compared with Vista Social, it is deeper and much dearer per person.
| Plan | Price | What you get |
|---|
| Essentials | $79 per seat/mo | Billed annually, or $99 billed monthly. 5 profiles |
| Standard | $199 per seat/mo | Billed annually. 5 profiles |
| Professional | $299 per seat/mo | Billed annually. Unlimited profiles |
| Advanced | $399 per seat/mo | Billed annually. Unlimited profiles |
| Enterprise | Custom | Quoted by sales |
USD list prices from sproutsocial.com/pricing, checked 12 October 2026. No free plan. 30-day trial.
Choose Sprout Social if
You have a social team, a listening budget and stakeholders who need client-ready reports every month.
Pros
- Benchmark reporting
- Listening on higher tiers
- Client-ready reports
Cons
- Per-seat pricing
- Five profiles on the cheaper tiers
- Does not make posts
Best for: A cheap queue when the posts already exist
If the management layer was never the point, Buffer is free for three channels and $5 per channel a month after that. Compared with Vista Social, you lose the inbox and reviews and keep a lot of money.
| Plan | Price | What you get |
|---|
| Free | $0 | 3 channels, 10 scheduled posts per channel, 1 user |
| Essentials | $5/mo per channel | Or $60 a year per channel. Unlimited scheduled posts, 1 user |
| Team | $10/mo per channel | Or $120 a year per channel. Unlimited team members |
USD list prices from buffer.com/pricing, checked 12 October 2026. 14-day trial on paid plans. The price per channel drops past 10 channels.
Choose Buffer if
You already have a marketing team or writer producing content, and you just need a reliable place to schedule and queue posts across platforms.
Pros
- Usable free plan
- Priced per channel
- Quick to learn
Cons
- No inbox to speak of
- Basic reporting
- Does not make posts