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A Format Finder alternative that cuts, captions and posts your short-form video
Format Finder is built to help a creator find a viral format and edit toward views. Magic Marketer® cuts, captions and crops short-form video from footage you already have, then publishes it - and makes the rest of the week's posts from the same source.
You have footage. A talking-head take, a client call, a voice note from the car. You want it cut, captioned, cropped to 9:16 and on Reels, TikTok and Shorts this week.
Format Finder is built for that edit, with a different goal. It hands creators viral formats and hooks, edits toward them in one click, then shows where viewers dropped off. Views are the point.
Magic Marketer® takes the same footage, finds the line worth keeping, captions it in your brand type and crops it to 9:16. You approve it, and it publishes from the same screen. The same source also comes back as carousels, quote cards and text posts, so the clip is not the only thing you post this week.
Choose Format Finder if
You are a creator and views are the goal. You want hook formulas, viral formats to copy, and a retention breakdown of every video you post.
Choose Magic Marketer® if
You have footage, a call or a voice note, and you want it cut, captioned, cropped to 9:16 and published, without living in an editor. You run a business, so the rest of the week's posts come from the same source.
Format Finder vs Magic Marketer®, feature by feature
What Format Finder does well
Format Finder knows short-form. It gives you viral formats and hooks matched to your niche, and writes the script around them.
It edits raw footage in one click: the cuts, synced captions and a vertical crop. After you post, paste the video back in and it shows the retention curve, second by second, with fixes. If you are a creator and views are how you get paid, that loop is the product. It is a good one.
Where it stops
The clip is the product. Format Finder lists the edit and the analysis on its site, not publishing or scheduling, so the finished video still goes out by hand on each app. (We checked in October 2026.)
It also makes video only. The carousel, the quote card and the LinkedIn post from the same idea are still your job.
How Magic Marketer® is different
Bring the footage or the line: a talking-head take, a cut from a call, or a voice note over a still. On camera is optional.
It finds the line worth keeping, writes the on-screen text and crops to 9:16. You watch it back and change any caption, and nothing posts from a draft you have not seen. Then the same cut goes to Instagram Reels, TikTok, YouTube Shorts and LinkedIn.
Most drafts land between 15 and 45 seconds, with captions burned in for people watching with the sound off. There is no viral-format library. The hook is the first second of something you already said.
Format Finder pricing vs Magic Marketer® pricing
| Tool | Plan | Price | What you get |
|---|---|---|---|
| Format Finder | Starter | $29/mo | 200 credits a month, 10 brainstorm sessions, basic analysis |
| Format Finder | Pro | $59/mo | Unlimited credits, edits and analysis, 1 tracked account |
| Format Finder | Peak | $97/mo | Everything in Pro, plus 9 courses and 5 tracked accounts |
| Magic Marketer® | Free trial | A$0 for 14 days | Unlimited creations and exports, no card. Publishing needs a paid plan. |
| Magic Marketer® | One brand | A$29/mo | A single brand. Posts in your voice. |
| Magic Marketer® | 5 brands | A$99/mo | Up to 5 brands. A fresh batch on your schedule, daily, weekly, or monthly. Team members included. No extra charge for an admin. More than 5 brands is agency pricing, quoted on a demo. |
Format Finder prices are USD monthly list prices as published on formatfinder.onepeakcreative.com, checked 12 October 2026. Annual plans are discounted. Magic Marketer® prices are in AUD.
Other Format Finder alternatives worth considering
Magic Marketer® is not the right fit for everyone. These are the tools we would point you to instead, and why.
Captions and B-roll on footage you already shot. Closer to Format Finder if polish on the clip is the only gap.
If your videos are already edited and you only need a queue. Free for 3 channels.
See the full list on the alternatives hub.
Format Finder alternative FAQs
Does Magic Marketer® edit short-form video?
Yes. Pick Short video on Create after a recording, a transcript or a library clip. It finds the line worth keeping, captions it in your brand type and crops it to 9:16. You watch it back on Edit video before anything posts.
Do I have to be on camera?
No. A voice note over a still, or a cut from a call, both work. On camera is one option, not a requirement.
Will it add captions?
Yes. Captions are burned in, in your brand type, and you can edit any line before you publish.
Can the same cut go to Reels, TikTok and Shorts?
Yes. One 9:16 cut goes to Instagram Reels, TikTok, YouTube Shorts and LinkedIn. You choose which channels get it each time.
Does it publish the video, or do I export it?
It publishes, from the same screen, to the accounts you connected. Post it now or schedule it. Publishing needs a paid plan. The 14-day trial covers making the drafts.
Does Magic Marketer® have viral formats like Format Finder?
No. There is no viral-format library and no retention breakdown. It cuts what you already said into a clip, then publishes it. If copying proven formats for views is the job, Format Finder is built for it.
Get the clip made, then posted.
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