How this founder posts for the product — and for herself
Lucy Bloomfield founded Magic Marketer after eleven years running marketing for other people. She built the posting system for herself first — then productised it. Magic Marketer posts on every channel the product supports, not a shortlist of three.
Lucy Bloomfield
Magic Marketer
2×
Content output in July
2×
Site traffic the same month
8×
More clicks from app channels than her profile
The business
The founder who had to be the first customer
After 11 years running marketing for eCommerce brands, D2C startups and B2B businesses, Lucy kept seeing the same problem: smart, credible people who were not posting — not because they did not want to, but because they did not know what to say.
She built a system to solve it for herself first. A consistent process for turning expertise into posts on her schedule, in a voice that sounded like a real person. It worked, so she productised it.
The awkward part of selling that system is you have to keep using it. June showed the company channels beating her personal brand on clicks. July was applying that lesson at volume instead of treating the product as an exception.
“The product doing the marketing beat the founder doing the marketing. Which is, awkwardly, the whole pitch.”
Lucy Bloomfield · Magic Marketer
In her words
Lucy on what changed
About a minute, unscripted.
“I keep saying Magic Marketer is built so you can show up without it becoming a second job. July was the month I stopped treating our own channels like an exception to that rule — and the numbers moved with the volume.”
“We used the same system we sell: conversations and notes in, a weekly batch out, review on marketing day, publish. The difference was cadence — we stopped waiting for a perfect idea and let the pipeline run.”
“Keep writing like a founder who’s using her own software — because if the system only works when I abandon it, we don’t have a product.”
The workflow
How a week of posting actually runs
The same batch rhythm she tells customers to use — conversations in, a week of drafts out.
Conversations and notes in
The raw material is the work already happening — a workshop, a customer call, a behind-the-scenes note — not a blank editor.
A weekly batch, not a daily sprint
Drafts arrive as a set to review. The job left is choosing what goes out, not inventing what to say.
Every channel gets a slot, not a convenient three
June taught her the product channels outperform the personal brand on clicks. The posting schedule flipped: Magic Marketer gets the regular slots on every platform it publishes to; she posts when she actually has something to say.
Measure clicks and demos, not just likes
Likes came from peers. Clicks came from strangers who wanted the thing. The week is a success if the site and the calendar moved, not if a post performed.
What they post
Posts Lucy made with Magic Marketer
From every channel Magic Marketer publishes to — the company accounts and her own.
If you want the same system the founder uses.
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