Why the Best B2B Marketing Strategy Is Investing in Your People's Visibility
Most professionals start posting before they've answered the one question that makes posting worth doing. In this 8-minute talk from Adelaide's Stone & Chalk, Lucy Bloomfield asks a room of professionals to finish one sentence: I'm the #1 resource on _______. Most can't — and that's the point.
Most professionals start posting before they've answered the one question that makes posting worth doing.
In this 8-minute talk from Adelaide's Stone & Chalk, Magic Marketer App founder Lucy Bloomfield asks a room full of professionals to finish one sentence: "I'm the #1 resource on _______."
Most can't.
By the end, they understand why that matters — and what to do about it.
Prefer YouTube? Open the talk in a new tab.
You'll hear
- Why posting without positioning is like driving without a destination
- The real story of a UX designer whose career changed with one reframe
- What separates invisible experts from the people everyone refers
This talk is a preview of the Known For Something workshop — a 60-minute session where professionals walk in without an answer and walk out with one at this year's Signal Not Noise.
You can grab your ticket on the Signal Not Noise site.
If you want to figure out what you're known for, Magic Marketer can help.
Ready to show up consistently?
Daily content for every person on your team — without the blank screen.
Pay monthly. Custom invoicing available for large teams.
About the author
Hello, I'm Lucy Bloomfield — Founder of Magic Marketer
I built Magic Marketer for experts who have something to say but don't want to stare at a blank screen. You've got the experience and the stories; you just need one clear idea a day and a simple way to show up.
My mission is to help 100,000 professionals build visibility and credibility — without turning content into a second job. One decision. Daily results.