Lucy Bloomfield, Founder of Magic Marketer

Hi, I'm Lucy Bloomfield - marketer, and now, the creator of Magic Marketer.

I help marketers leverage technology without being held back by it, so they can focus on creativity, strategy, and growth (aka the fun part of marketing!).

My mission: help marketers thrive.

I don't want to sell courses or coaching because I know that you don't need more information… you need work done for you.

And that's exactly the software I want to build for you.

Magic Marketer is my way of giving marketers superpowers - AI-driven, human-led, and built for the long haul.

I love seeing women succeed in tech and marketing, and I want to create a software that makes:

Your life easier
Your work more effective
Your ambitions more achievable
Lucy Bloomfield helping marketers at Fishburners
Lucy Bloomfield on the Sunshine Coast helping marketers
Learn more about Magic Marketer's mission.
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My Journey & the Evolution of Magic Marketer

1990's – Early Curiosity

I started coding when I was 10, and by the time I was 15, I was building and selling websites to small businesses. Those early projects sparked a lifelong passion for creating systems that blend creativity with technology.

Young Lucy with early curiosity for technology
Young Lucy learning to code in the 1990s

2000's – Cybersecurity Foundations

One of my first jobs was with a cybersecurity company in the US. It was here that I learned how deeply technical systems shape trust, data, and the digital world we rely on every day.

Lucy working in cybersecurity
Lucy working remotely in cybersecurity

2015 - Started a Skincare Business

While running a skincare brand called Trefiel, I built the first iteration of Magic Marketer: a chatbot with around 100 questions on how to plan a campaign.

Hundreds of people tried it, but no one finished it.

It taught me a lot about user behaviour, engagement, and the limits of early interactive marketing tools.

Lucy with Trefiel skincare products
Lucy working on Trefiel ecommerce

2019 - Started a Coaching & Marketing Services Company

Next, I ran a coaching and marketing services company called 10k Customers.

Here, I built an internal Magic Marketer system using ClickUp and Make.com that reduced our workload per client from 60 hours to 10 hours per month.

Internally, we called it "The Marketing Machine".

It was an incredible efficiency boost, but it couldn't scale commercially.

Lucy coaching clients at 10k Customers
Lucy speaking at Pause Fest about 10k Customers

2025 – Build the commercially scalable version of Magic Marketer

Cancel all of our contracts and start the process of building the pretty UI for Magic Marketer that makes the original machine controllable by anyone.

  • Sell our first 10 customers
  • Generate some seriously powerful results (Read Magic Marketer Case Studies)
  • Get proof that Magic Marketer's mission to help marketers get more returns is not only viable, it's valuable to real people
Lucy building the commercially scalable version of Magic Marketer in 2025

2026 – Scale & Grow

In 2026, our objective is to scale Magic Marketer to serve thousands of marketers while maintaining the quality and personal touch that makes it special.

We're focused on expanding our features, improving our AI capabilities, and building a community of marketers who are passionate about doing marketing better - with less admin, more creativity, and real results.

Follow along with our journey on the Magic Marketer blog, where I share updates, insights, and behind-the-scenes stories from building and scaling the platform.

Follow me here:

Lucy Bloomfield scaling Magic Marketer in 2026

See Magic Marketer in Action

Watch me generate a sales marketing campaign for a Shopify brand that made them $28.7k in 11 days in under 90 seconds.

My Vision: help tens of thousands of marketers eradicate marketing administration & help the planet while we do it.

We plan to:

Restore damaged land: Remediating waste-damaged land using mushrooms and other regenerative practices.
Conserve pristine land: Purchasing and protecting plots of land to preserve ecosystems and biodiversity.

As I document the growth of Magic Marketer, I'm excited to build a community of people who want to come with me - marketers, makers, and Earth-lovers - to create real change for both people and the planet.

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Ready to take control of your marketing workflow?

Everything you need to plan, create, and manage your marketing - in one platform.

POST

Once-Off Marketing

Launch what matters now - the post or announcement you need live everywhere, today, without the chaos.

Mon
Tue
Wed
Thu
Fri
Sat
Sun

"Always On" Marketing

Stay top-of-mind with effortless, ongoing storytelling that keeps your brand alive between big moments.

AWARENESS
Social Posts
CONSIDERATION
Emails
CONVERSION
Sales Pages

Campaign Marketing

Run full-funnel campaigns that actually work - from awareness to conversion, all in one flow.