New Feature: Multiple Target Customers — Hit Every Angle In The Buying Committee

Until now, Magic Marketer generated one target customer persona per user. That worked — but it left gaps. Real buying decisions are rarely made by a single person. There's the person who signs the contract, the person who uses the product, and the person who recommended you in the first place.

Today we're shipping multiple target customers. Every Magic Marketer user now gets three AI-generated audience personas, and your daily content rotates through all of them so no angle goes cold.

What changed

When you complete onboarding — or regenerate your target audience in Settings — Magic Marketer's AI now produces three distinct personas instead of one:

• Decision-Maker — the person with budget authority. Directors, VPs, founders. They care about outcomes, risk and ROI.
• Buyer (End-User) — the person who will actually use what you sell. They care about practicality — will this make their day easier?
• Influencer (Champion) — the person who recommends you. Consultants, advisors, peers. They care about credibility and signal.

Each persona includes a detailed demographic profile, their top three problems, their top three goals, and exactly how your business helps them. All of it is tailored to your company, your position and the content from your website.

Why three personas matter

If your content only speaks to one type of person, you're leaving pipeline on the table.

• Only writing for decision-makers? The end-user has never heard of you — so when the boss asks, they draw a blank.
• Only writing for end-users? You build an audience that can't buy. Lots of engagement, no deals.
• Only writing for influencers? You get shares and impressions, but no commercial intent behind them.

Covering all three means that when a buying conversation starts inside a company, your name is already familiar to everyone in the room.

Automatic daily rotation

You don't have to think about which persona to target today. Magic Marketer cycles through all three automatically when generating your daily content. Monday's post might speak to the decision-maker. Tuesday's targets the end-user. Wednesday's is written for the influencer.

Within each persona the angle rotates too — problems, goals, demographics, and how you help — so your content stays fresh and covers every dimension over the course of a month.

Inline editing in a new card-based view

Both onboarding and the Settings page now display your target customers in a card-based layout with inline editing. You can:

• Toggle between your three personas using a sidebar nav
• Edit any field — title, demographics, problems, goals, how you help — directly on the card
• See all the detail without scrolling through a long form

If the AI gets something wrong, fix it on the spot. Your changes save automatically.

Channels moved to their own tab

As part of this update, we've also moved channel management out of the main settings view and into its own dedicated tab. This keeps things clean and gives each area — Profile, Objective, Channels, Target Audience, Billing — its own space.

Get started

This feature is live now for all Magic Marketer users. If you've already completed onboarding, head to Settings > Target Audience and regenerate your personas to get the full three-persona setup.

New users will get all three personas generated automatically during onboarding.

Want to see how the three-persona rotation works for inbound pipeline? Read the companion guide: How To Generate Inbound Opportunity from LinkedIn.

Not on Magic Marketer yet? Book a demo to see how it works with your brand.